Energetic Solutions Incorporated Success Systems

Siobhan Moran was frustrated. After years of building companies and studying how entrepreneurs actually succeed, she noticed that existing training programs were missing something fundamental—they weren't teaching the real techniques that create breakthroughs. She didn't just want to be another speaker touching on topics; she wanted to actually change lives. So she created her own vehicle: live events designed around practical, transformative tools that attendees could walk away and implement immediately.

Siobhan started running three-day live events called "Epic Life Conferences" under the brand Energetic Solutions Incorporated Success Systems. The entry price was $997. But Siobhan's approach was unconventional: she stayed high-touch throughout. Rather than following the typical event model of dozens of speakers each covering a topic, she brought in only two guest speakers and spent most of the three days personally training attendees. She'd even bring people to the mic for live coaching conversations—at her December event, she conducted 150 live coaching conversations in a single weekend.

Building a customer base took patience. Siobhan had been working for 15 years by the time of this interview, building a clean email list of about 50,000 subscribers. She noted that people would follow her for years before finally attending an event—one attendee had been on her list for 12 years before coming to her first conference. Her channels were diverse: her email list, a YouTube channel, a five-year-old podcast that ran 150 episodes, and increasingly, paid advertising. For the December event, she ran Facebook and Twitter ads ($2,000 per week for six weeks, roughly $12,000-15,000 total) and was just beginning to experiment with webinars.

Live events became the core revenue engine, but Siobhan discovered that success required ruthless attention to customer experience. Her 150-person December event generated $150,000 in ticket revenue ($997 × 150 attendees), though 20 people purchased and didn't attend—a pattern that frustrated her deeply. Event expenses ran around $50,000 per event (roughly $333 per person), with the biggest costs being venue, food, and A/V (she paid $25,000 for A/V alone at one event because she wanted extraordinary production quality). Beyond ticket sales, attendees moved into her ecosystem of masterminds, group coaching, and one-on-one coaching, increasing average customer lifetime value to $2,000-3,000 per person.

Paid advertising worked, but her list remained the most reliable channel. She hadn't fully optimized tracking which channel drove which sales, having just brought someone on board to build out those metrics.

By 2015, Siobhan's company hit $1.2M in annual revenue with a 10-person team. She was aspiring aggressively for 2016, with her team suggesting a $3M goal. But Siobhan wanted to think bigger: "Let's do 10x and let's blow the doors off." She credited her positioning in a unique lane—teaching energy alignment for entrepreneurs—as her competitive moat. Her philosophy remained deeply personal: she personally read every email sent to her, responded to most, and kept the high-touch ethos that made her different from typical business coaches. She'd been building this for 15 years, and momentum was accelerating.