Easy Point Concierge

Zach Resnick's journey began at 19 when he was infected with wanderlust after living abroad in Jerusalem. Unable to afford travel as a poor college student, he discovered credit card churning and manufactured spending. His method was remarkably methodical: he'd buy Visa gift cards at CVS (the daily limit was $1,000), convert them to money orders at the post office for roughly $5 in fees, use those to pay off credit cards and pocket the signup bonus. Each $1,000 block earned him 2-4k points worth at least $800—enough for a round-trip economy flight to Europe. This got him hooked on the arbitrage game.

While solving his own problem, Zach naturally became an evangelist. Friends and family asked for advice on their own travel hacking, and within a year of starting (around age 20), he had his first paying customer. He charged hourly rates—starting very low, then bumping to $100, then $150—doing consulting on points optimization. By age 21, he was making at least $1,000 per month. The customers were initially leisure travelers planning vacations, but Zach soon realized small business owners represented far more value. A quick conversation with a family friend business owner showed he could save them $50k+ annually just through optimized credit card and spending strategy—revealing the real opportunity.

Zach attempted a tech product called Land (Land Happier) aimed at international travelers needing destination information. Despite building an MVP and getting it on the app store, he realized after over a year that he'd solved a problem nobody was willing to pay for, and more importantly, he lacked founder-product fit. He didn't enjoy being a product manager. The clarity came during a conversation with mentor Dan Rosen on a hike in Marin, and Zach shut it down to move to Jordan and pursue music.

Meanwhile, his miles/points consulting evolved into V2: "points optimization plans" for small business owners. These were risk-free (he guaranteed at least double his fee in value within a year, refunding $10k if he didn't). The problem? Nobody actively searched for this solution. Business owners were too busy, and despite it being "free money," it never gained traction without active outbound marketing—work Zach wasn't motivated to do.

Zach pivoted to V3: Easy Point Concierge, a B2C2B service for busy executives, well-capitalized founders, and international consultants needing last-minute business/first-class flights. Customers text WhatsApp or Telegram, get quoted at 40% below retail (with a 5% guarantee), and Easy Point handles everything—even creating frequent flyer accounts. The company makes money by buying miles and points from businesses (via brokers) at a discount and reselling them embedded in flight bookings. With nearly 2 years of refinement, a team of 10 (5 full-time), zero customer issues across thousands of bookings, and $600k annual revenue growing 15% month-over-month organically, Easy Point has found both product-market fit and founder-market fit. The service appeals to travelers who value time, convenience, and savings—and Zach enjoys the customer interaction and negotiation inherent in the business.