DID

Gil Perry and his two co-founders—Eliran Kuta (CTO) and Sela Brondheim—all served in the Israeli Defense Forces' special forces unit before diving into the startup world. Gil studied computer science at Tel Aviv University, focusing on computer vision and image processing. Before starting DID in 2017, Gil and Eliran worked together at Mirkat (which became House Party), building the iOS and Android apps. They launched DID with a clear mission: protect privacy by preventing face recognition misuse—essentially building the 'ad blocker for deepfakes' before that category really existed.

In 2017, Gil and the team were part of the 8200 EISP accelerator in New York. BlackRock, a Fortune 100 company, was a sponsor. They met BlackRock's CTO and immediately understood the value: executives' photos could be leaked online, and with face recognition technology advancing, anyone walking the streets could be identified. BlackRock became their first customer, paying for protection against exactly this scenario.

The early motion was enterprise-focused. "We are focusing on the big companies more," Gil said, and that enterprise DNA stuck with them.

After gaining deep expertise in computer vision and face technology, DID realized something bigger was coming: a disruption in how media is created, powered by AI. Rather than only defend against synthetic media, they decided to lean in and help companies create it responsibly. "We realized that, one, we have the capabilities and expertise to lead this disruption. And two, we have the experience and the responsibility to make sure that this technology will go to the right place."

They launched their new offering: the AI face platform—a one-stop shop for synthetic video creation. The monetization is elegant: annual licenses plus per-API-call pricing.

Their breakthrough customer in the new product line was MyHeritage. DID's Deep Nostalgia feature, which animates still photos, exploded. In just two months, MyHeritage saw 80 million API calls to DID's platform. The impact was staggering: MyHeritage's app hit #1 in the free app store across 22 countries, above Facebook, TikTok, and Instagram. Suddenly, DID went from zero on this new product line to "very fast growth"—and the PR was massive. Companies started calling them unprompted.

Their current customer base includes dozens of enterprise accounts with annual contract values (ACVs) "more than" $100,000 each. They're also about to sign with a major social network, which could dramatically scale API volume.

DID has raised $24 million (last round was ~$14 million about a year ago). They have 24 full-time employees, 14 of whom are engineers—the company is built around deep learning and computer vision. Until recently, they had only one quota-carrying sales rep, but demand is forcing them to expand the sales and customer success teams. Gil says they've already hit or exceeded their revenue goals for the year on the new product line and believes they can break $1M in annual run rate this year.

Gil is confident enough to raise again—potentially "a few dozens of millions"—though he's philosophically wary of excessive capital raising and dilution. His focus is on finding tier-one VCs who can be true partners, not just money. With inbound deals flowing in and enterprise momentum building, DID looks positioned to become a major player in the synthetic media infrastructure space.