Deets
Deets is a review platform launched by serial entrepreneur Paul English to challenge Yelp's outdated model. Instead of relying on reviews from strangers with different preferences, Deets surfaces recommendations from friends, influencers you follow, and algorithmically similar users using machine learning, inspired by TikTok's recommendation engine. English launched it two weeks before this interview and positioned it as a potential billion-dollar opportunity.
Paul observed that online reviews are fundamentally broken due to fake reviews on Amazon, irrelevant reviews on Yelp and TripAdvisor from people with different preferences, and wanted to create a review platform based on recommendations from friends and influencers you choose to follow.
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