← Back to browse

Chat with Traders

by Aaron Feifield@ChatwithTradersLaunched 2015-01-15via Nathan Latka Podcast
Growthcontent marketing
Pricingfreemium
The Spark

Aaron Feifield left school at 15 and spent his late teens and early twenties experimenting with different business ventures. His first $1,000 came from a graphic and web design company, but by his mid-20s he was drawn to trading. He invested $5,000 into a trading account and began actively trading, but quickly hit a wall. "Most people will struggle for at least three, four, five years before they really see any type of consistency or success," he realized. The breakthrough came when he had an epiphany: he was trying to become a trader without knowing a single trader. "If you wanted to be a mechanic, you would hang around with people who talk about cars, who love cars, who work on cars. Here I was trying to be a trader, yet I didn't know a single trader."

Building the First Version

Instead of continuing to struggle alone, Aaron launched Chat with Traders on January 15, 2015. His strategy was straightforward but demanding: interview successful traders weekly and build an audience. He committed to publishing one episode every week without fail. He focused on two key growth levers: getting "big names on the podcast" because they attract listeners, and concentrating his promotional efforts on Twitter, where traders were already active. He also built in calls-to-action—asking listeners to download a free ebook with "17 Proven Lessons" from traders, which helped build his email list.

Finding the First Customers

Within a year, by January 2016, the podcast had reached over 620,000 cumulative downloads and nearly 5,800 email subscribers. His last month alone (January 2016) generated just over 90,000 downloads. The consistency and focus on high-profile guests resonated with the trading community. Twitter became his primary growth channel, where he actively promoted episodes and engaged with traders.

What Worked (and What Didn't)

Aaron deliberately resisted monetizing early. While he earned a couple hundred dollars per month from a premium ebook and had explored other revenue streams—including about $2,000 per month from occasional design work for Founder Magazine and roughly $500 per month from an investment property—he kept the podcast free and ad-free. Nathan Latka praised this approach: "You've resisted the urge to sell and you've built an incredibly valuable audience. I can only imagine when you decide to turn on the revenue spicket, it's going to do really well."

Operationally, Aaron used Trello and Slack to scale beyond himself, bringing on a few team members to handle research, episode uploads to YouTube and SoundCloud, and other operational tasks. This allowed him to focus on guest outreach and content strategy.

Where They Are Now

At 25 years old, Aaron was still actively trading his $5,000 account (using a swing trading approach rather than day trading) while building Chat with Traders into the top-ranked trading podcast. His stated focus for 2016 was to significantly ramp up email list growth. He remained active on Twitter at @ChatwithTraders and continued publishing weekly episodes. His advice to others was clear: start early, avoid purely service-based businesses, and focus on delegation and audience building rather than being involved in every detail.

Similar Companies

Brandwatch

$5.0M/mo

Brandwatch is an enterprise SaaS social intelligence platform founded in August 2007 by Giles Palmer that crawls 80 million websites and aggregates social media feeds to provide brands with real-time insights about conversations mentioning them and competitors. Operating profitably at scale with 1,500 enterprise customers paying an average ACV of $30,000, the company generated over $60M ARR in 2017 and grew approximately 30% year-over-year while maintaining a disciplined approach to capital deployment.

Ahrefs

$3.3M/mo

Ahrefs is a bootstrapped SaaS company providing SEO and backlink analysis tools, currently generating over $40M ARR with 45 employees. After joining in 2015, Tim Solo transformed the blog from 15,000 to 250,000+ monthly Google visitors by shifting from publishing what they wanted to write about to targeting keywords people actually search for, creating high-quality content with direct product integration, and continuously updating articles to accumulate backlinks. The company breaks conventional marketing wisdom by not using customer personas, growth hacks, or detailed analytics—instead focusing entirely on product quality and audience education through blog content.

Host Analytics

$3.3M/mo

Host Analytics is a SaaS company providing enterprise performance management software for corporate finance departments. Founded in 2001 as a consulting firm and bootstrapped for seven years before raising VC funding, the company has grown to serving 700 customers with a $40-50M ARR run rate and has raised $85M in total capital. CEO Dave Kellogg, who joined in 2014 when ARR was ~$10M, has grown the company 4X through a focus on nurture marketing, unconventional tactics like EBITDA stickers, and long-term customer relationship building in a market where only 5% adoption of cloud solutions exists.

Solides

$2.6M/mo

Solides is the leading HR tech platform for small and medium companies in Brazil, providing talent management software for hiring, development, and retention. Founded in 2010 but pivoted to a subscription model in 2015, the company achieved $31.2M ARR as of March 2023 (100% growth YoY) with 20,000 paying customers managing close to 2 million employees. Alessandro Garcia raised a $100M Series B at an $800M valuation in 2022 and is targeting a $60M run rate by end of 2023, with plans to IPO once reaching $200M in revenue.

QA Symphony

$1.6M/mo

QA Symphony is a 100% SaaS platform providing end-to-end workflow testing solutions for large and mid-sized enterprises. Founded in 2011 and stalled at $500k ARR in 2014, the company exploded to $20M ARR by 2017 under David Kyle's leadership by moving upmarket, building enterprise-grade scalability, and establishing a strong JIRA integration that drove 80% of leads through inbound marketing. With 570 customers paying an average of $50k per year, 115% gross revenue retention, and a team of 130, QA Symphony became the #8 fastest-growing software company in 2017.

Related Guides