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Cameron Harald Consulting

by Cameron Haraldvia Nathan Latka Podcast
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The Spark

Cameron Harald's consulting business emerged from a lifetime of entrepreneurial success. He built and sold a virtual currency company in 2000—a precursor to Bitcoin that had 30,000 companies using it and major clients like Starwood Hotels, Avis, and Hard Rock Cafe accepting their electronic currency. Later, as COO of 1-800-GOT-JUNK, he scaled the company from 14 employees to 3,100 in six years. After a decade building other companies, he realized he didn't need to build another to feel fulfilled. "I really love coaching entrepreneurs," he explains. With four kids and a happy marriage, he wanted to focus on mentoring rather than operations.

Building the First Version

Cameron's consulting model is deceptively simple: two 90-minute video calls per client, sometimes cycling through executives. His starting fee is $80,000 per year, but he charges double that ($160,000) for premium clients like the second-in-command at Sprint. He doesn't position himself as a theory guy—clients specifically praise that he "only really speaks from experience." His methodology centers on execution, culture, meeting rhythms, and growth, drawn from his books "Double, Double" and "Meeting Suck." He sometimes takes equity positions, aiming to align his incentives with client outcomes. Over 2-4 year engagements (with some 1-year or 3-6 month projects), he works closely with C-suite teams, holding up mirrors and pushing them to move from feeling overwhelmed to confident at the next growth level.

Finding the First Customers

Cameron's credibility came from his track record. After selling his virtual currency company and building 1-800-GOT-JUNK, he became a natural magnet for high-growth CEOs seeking mentorship. His network expanded through the Entrepreneurs Organization forum, where he met figures like Brian Skudamor (1-800-GOT-JUNK founder) and clients like Bobby Harris at Justix. Word-of-mouth from successful exits and scaled companies became his primary funnel. He also began speaking at major events globally—paid speaking in 26 countries across five continents—which further positioned him as the "business growth guru."

What Worked (and What Didn't)

The book strategy proved remarkably effective. After publishing "Double, Double" six years prior, Cameron partnered with Book in the Box (a company co-founded by Tucker Max) to produce his second book, "Meeting Suck." Using an 8-hour interview format, they extracted and packaged his knowledge at a production cost of just $1.44 per book. The final printing cost was $25,000. Within the first year, "Meeting Suck" sold approximately 50,000 copies. More importantly, the book directly increased his speaking fees from $7,500 to $30,000 per engagement. He structured the book for maximum organizational impact: 30% for meeting leaders, 30% for participants, and 30% on how to run scalable meetings. This resonated because 12% of typical company salary budgets are wasted on unnecessary meetings. The books also served speakers' bureaus who wanted more content to distribute, creating a multiplier effect.

Where They Are Now

Cameron is now the go-to advisor for high-growth CEOs and works with clients including a Big Four wireless carrier (Sprint) and a monarchy. His most prominent recent case is Justix: over four years of coaching Bobby Harris and his five-person executive team, the company grew from approximately $80 million to $250 million in top-line revenue while raising $200+ million from Warburg Pincus—all while maintaining profitability and winning "Best Company to Work For" in Florida. He holds equity in approximately 8-10 companies and is increasingly moving toward carry-based compensation models. Beyond consulting, Cameron reinvests his highly profitable income streams (pure margin work with no cost of goods) into real estate across Vancouver and Phoenix, using strategies like the Augusta Rule to write off $80,000-$90,000 annually. At 51 with four kids aged 14-16, he prioritizes sleep (8-9 hours nightly) and uses the app "Commit to Three" with an accountability partner to maintain focus on his top three daily goals.

Why It Worked
  • His authentic expertise from successfully building and scaling multiple companies created natural credibility that made high-growth CEOs seek him out without needing marketing.
  • By packaging his methodology into a book at extremely low production cost ($1.44 per unit), he created a scalable credibility asset that increased his speaking fees 4x and generated word-of-mouth referrals at minimal expense.
  • His subscription model with 2-4 year engagements at $80,000-$160,000 per client created predictable recurring revenue while his equity positions aligned his success directly with client outcomes, making referrals from satisfied clients self-reinforcing.
  • He solved a specific, measurable pain point (12% of company budgets wasted on meetings) that resonated across his target market, making his value proposition tangible enough for referrals to convert without sales effort.
How to Replicate
  • 1.Build demonstrable expertise in your target domain by founding or scaling actual companies before positioning yourself as a consultant, so prospects perceive you as credible through track record rather than credentials.
  • 2.Publish a focused book on your core methodology using low-cost production methods (like 8-hour interview formats with professional packaging), then use it to command higher speaking fees and generate inbound referrals without paid advertising.
  • 3.Structure your service as a multi-year subscription engagement with premium pricing tiers ($80,000+ annually) and include equity positions to align your financial success with client outcomes, creating natural incentive for clients to refer you.
  • 4.Identify a specific, quantifiable problem in your target market (like meeting waste representing 12% of payroll), make it the centerpiece of your book and talks, and solve it through a simple, repeatable methodology that clients can immediately attribute to your work.

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