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Burst IQ

by Frank Ricotta@FRicottaLaunched 2015-04via Nathan Latka Podcast
MRR$75k/mo
Growthenterprise direct sales
Pricingsubscription
The Spark

Frank Ricotta had spent three years working in healthcare and wrestling with data—the security breaches, the lost records, the opacity of it all. In 2015, he decided he'd had enough. He'd seen the problem from the inside, understood the pain points, and believed he had a solution. Along with two co-founders (one of whom had been with him through a previous startup bust 15 years earlier), he launched Burst IQ, a blockchain-based intelligent data grid designed to securely connect people to health data.

Building the First Version

They started lean. A seed investment of $250K from PV Ventures got the company off the ground in April 2015. Frank, who'd previously been CTO at Recondo Technologies and had founded a telecom company that had raised $30M before the dot-com crash decimated it, knew the value of capital discipline. By the time of this interview in May 2016, the company was already cash-flow positive, having raised a second $125K from 500 Startups, bringing total capital to $375K.

Finding the First Customers

They went straight for enterprise. Their first major customer was the University of Colorado Anschutz Medical Campus, which needed to build a regional network to implement new care models and integrate digital services. By May 2016, Burst IQ had 10 customers total, with 4 serving as core "ecosystem partners." The company's pricing model combined a base platform fee with transaction-based charges, with annual contracts ranging from $250K to $1M.

What Worked (and What Didn't)

The sales process was capital-intensive—customer acquisition cost ran $150K-$200K per contract, driven by direct sales and inside sales support. But Frank was thoughtful about where inefficiencies lived. His previous iteration of the product had required 12-18 months of integration work per customer. By adopting emerging healthcare standards like FHIR, Burst IQ cut that down to less than 60 days, making customers sticky without sacrificing security or functionality. Churn was essentially zero so far, which Frank attributed to the inherently low-churn nature of enterprise healthcare deals—once integrated, these systems become mission-critical.

Where They Are Now

As of May 2016, Burst IQ was generating $75K in monthly recurring revenue (on track for $900K ARR) with just a 5-person core team and 12-person extended team operating out of Denver. The company was burning slightly more than it earned but reinvesting profits into growth. Frank was in early-stage conversations about a Series A, targeting $5M at a $15-20M pre-money valuation, based on a strong pipeline of enterprise contracts. His ambition was bold: he believed the company would hit high seven-figure annual revenue (near $1M MRR) within the next year or two, positioning Burst IQ as a critical infrastructure play in the emerging digital health ecosystem.

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