BuildGrowScale

Tanner Larson built BuildGrowScale with his business partner Lois Silva to solve a fundamental problem: explaining complex e-commerce and software solutions requires more than static content. Tanner recognized that webinars—with their combination of education, demonstration, and interaction—were the perfect medium for selling intricate products like their Amazon FBA private labeling course and cart abandonment software tool.

Tanner created the Ecom Masters course in just seven days and launched it internally to his existing audience in January 2024 without any paid promotion, generating $250,000 immediately. This validated the concept so strongly that the team committed to a full official launch. They refined the webinar format, developed the upsell funnel, and prepared to scale.

The official launch in May 2024 exploded, generating over $1.5 million in revenue. The company capitalized on their existing internal list of 60,000 buyers and 85,000 prospects, then added paid traffic and JV partners to fill webinars. By July, they were running multiple webinars monthly with 1,000+ live attendees each, paying $3-4 per live attendee through paid ads and JV partnerships.

The key differentiator was rejecting conventional webinar wisdom. Instead of the standard 45-minute format, Tanner created a three-hour webinar—1 hour 45 minutes to 2 hours 20 minutes of pure content and training, then the pitch and extended Q&A. This depth drove a remarkable 70% retention rate through to the sales pitch. The $1,000 front-end offer converted at 20%, and the subsequent $100/month membership upsell (technically a downsell) converted at nearly 50% with a 6.5-month average lifetime. By July, they were adding $50-80K in new recurring revenue monthly from the membership alone, which grew to over $400K in total monthly recurring revenue from that product.

BuildGrowScale is a multi-million dollar operation running highly optimized evergreen webinar funnels. The July snapshot showed 2,400 people live at pitch time across multiple webinars, converting approximately 480 at $1,000 each ($480K), with roughly 240 upgrading to the membership tier generating an additional $80K in lifetime value per cohort. They've attracted numerous JV partners eager to promote the program, paying out substantial commissions (over $100K to one partner in July alone) while maintaining profitability. With a core team of four content contributors who are all Amazon FBA experts, plus production and editorial support, they've turned sophisticated e-commerce knowledge into a repeatable, scalable revenue machine.