Authentic Leather Patch Co.
What started as a small creative shop in California evolved into something far more ambitious. Lisa Norman and her partner Ian saw an opportunity in the custom leather patch market, recognizing that businesses needed high-quality, bespoke patches for their products. Rather than following the typical lean startup playbook, they committed to manufacturing excellence and custom craftsmanship.
The business model was straightforward but execution-heavy: manufacture custom leather patches and stitch them onto client products. They started small in California, focusing on quality and customization. Their hats, in particular, became standout products that drew consistent demand.
The company has scaled significantly, generating over $2 million in revenue last year. Their products have become sought-after items—their hats are consistently the most sought-after swag at Dynamite Circle events. They've navigated supply chain challenges and the uncertainty of the COVID-19 pandemic while maintaining growth and reputation in the custom goods space.
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