subscription Startups

Pegasystems, founded by Alan Treffler in 1983, is an enterprise SaaS platform for digital process automation and customer engagement. The company took 24 years to reach $100M in revenue, IPO'd in 1996 at a $32M run rate (raising over $100M), but struggled until Treffler resumed leadership in 2005. Through disciplined product development, a 2010 acquisition of predictive analytics capabilities ($160M), and geographic/market expansion, the company has grown at 20%+ annually and now operates at an $847M ARR run rate with a ~$5B market cap.

Sococo is a virtual office SaaS platform launched in 2008 that helps distributed teams work together through a visual map interface with integrated audio, video, and messaging. The company has scaled to 300 enterprise customers (including Fortune 100 companies) with ~5,000+ users, generating $220k MRR with 61% YoY growth and 92% logo and revenue retention. They are pursuing another funding round of $7M to accelerate growth through marketing and sales expansion.

Alfresco is a fast-growing, cloud-native SaaS platform founded in 2005 that provides process automation, content management, and app development services to enterprise customers and governments. Under CEO Bernadette Nixon's leadership since 2016, the company scaled from ~$90M in total funding to serving 1,370 customers with 50% year-over-year booking growth, best-in-class net revenue retention over 100%, and an exit to Thomas H. Lee Partners in March 2018.

Grossumo is a SaaS platform that helps enterprises like Intuit, Asana, and Buffer manage their reseller and channel partner networks at scale. Founded in 2015 by Luke Swanak and co-founders Bryn Neal and John Neal, the company charges a base fee (averaging $1,500-$3,500/month) plus performance-based fees tied to partner-driven revenue. Growing 25-35% month-over-month with ~200 customers, less than 2% logo churn, and a team of 20 based in Toronto, Grossumo has raised over $1M in capital and operates with capital-efficient, humble growth principles.

Dashlane is a password management SaaS founded in 2012 that has grown to 10 million users with 650,000-700,000 paying subscribers. The company generates ~$2M MRR ($24M ARR) with exceptional unit economics: 105% net revenue retention, sub-1% annual churn, and customer acquisition payback periods under 12 months. Growth is driven primarily by paid advertising (spending $500K-$1M/month), with 250,000 new users added monthly at a 50/50 mobile-to-desktop split, and a 5-8% free-to-paid conversion rate.

SwiftPage is a CRM and marketing automation platform founded in 2001 that targets small businesses. Under CEO John Oshel's leadership since 2012, the company scaled from 60,000 customers with $26.2M revenue in 2015 to 84,000 customers today with an estimated ARR of $36M+, maintaining 1.5% monthly logo churn and a 6-7 month payback period with a sub-$500 CAC.

Calibra is an enterprise software company founded in 2008 by Felix Van de Mal that specializes in data governance and data cataloging, helping large companies understand, find, and trust their data. With ~300 customers paying an average of $16,500/month, the company is approaching $60M ARR with exceptional 130% net revenue retention and only 4% annual churn, backed by $133M in total funding including a recent $58M Series D.

Encompass Corporation, founded in 2012 by Wayne Johnson, is a RegTech SaaS platform that automates Know Your Customer (KYC) compliance and due diligence for legal, accounting, and banking sectors. The company grew to 250 customers across London, Glasgow, and Sydney offices, generating south of $1M monthly revenue with 34% quarterly growth, 3% annual revenue churn, and strong unit economics ($75k CAC, 15-21 month payback). Growth is driven primarily by direct sales and increasingly by channel partnerships with revenue-sharing agreements.

Lead Dino is a bootstrapped SaaS platform that helps small e-commerce businesses launch their own affiliate marketing programs. Founded in 2012 and launched in April 2013, the company started with just $3,000 in MRR and has grown to over $1M ARR with 2,400+ customers, achieving 30% year-over-year growth through organic visibility, content marketing, and app integrations.

iCIMS is a bootstrapped SaaS provider founded in 1999 that dominates the talent acquisition software market as the #2 player, serving 3,500 enterprise customers with an average monthly spend of $4,000. The company exited 2017 with $160M ARR and is targeting 25%+ annual growth while maintaining profitability, recently acquiring Text Recruit to expand into candidate messaging and recruitment advertising.

Bright Local is an SMB SaaS platform launched in 2009 by Miles Anderson that helps digital marketers and local businesses understand their online performance and improve visibility to win customers. Bootstrapped and profitable since 2012, the company has grown to 3,500 customers across 120 employees globally, generating $350k/month in pure SaaS revenue (65% of total) with an impressive 2% monthly churn and $1,000 LTV. Miles started with a free tool as a marketing device, landed first revenue in mid-2010, and grew the business while maintaining a day job for the first two years.

Crazy Lister, founded in 2015 by Victor Levitan, helps e-commerce retailers manage eBay operations and is expanding to other sales channels like Amazon. The company grew from $300k ARR with 2,000 customers in March 2017 to $1.8M ARR with 4,600 customers, achieving over 100% year-over-year growth through paid acquisition with a 3-month payback period. With $1.2M raised and a 4% monthly churn rate, they're raising $3M at a $30M pre-money valuation to accelerate expansion into the $8B e-commerce tech space.

Sale Cycle is a bootstrapped behavioral marketing SaaS platform founded in 2010 by Dominic Edmonds that helps ecommerce companies reduce cart abandonment and drive conversions through data-driven insights. The company has grown to 500 customers, 180 employees globally, and $2.5M MRR with 30% year-over-year growth and impressive 101% net revenue retention. Built on a foundation of transactional customer data across email, onsite, and SMS channels, Sale Cycle is expanding beyond cart abandonment into a broader marketing cloud offering.

HomeMaker.io, founded in 2015, is a B2B SaaS platform serving real estate developers with four modular products for lead generation, post-purchase digital revenue, warranty management, and renovation services. With 45 paying customers averaging $15,000 ARR, they've achieved ~$56k MRR ($672k ARR) with 100% year-over-year growth and 116% net revenue retention, bootstrapped until recently raising $120k via revenue-based financing from Round Two Capital.

Sailthru is a SaaS platform founded in 2008 that specializes in personalized customer engagement through machine learning, sending 100 billion emails on behalf of customers with one-to-one personalization at scale. Under CEO Neil Lustig (who joined in 2015), the company has scaled from lower ACV customers to enterprise accounts like NBC, Tory Burch, and NASCAR, growing to approximately $40-50M ARR with 400 customers averaging $120k annually. The company maintains less than 15% gross revenue churn, 102-103% net dollar retention, and is now cash flow positive with approximately 200 employees focused on media and e-commerce personalization.

Green Deck is a SaaS platform that helps online retailers and fashion brands implement dynamic pricing through real-time pricing recommendations and AI-driven insights. Founded in June 2017 by Ayush Jain and three co-founders after exiting a health tech startup, the company raised $120,000 from Tech Stars and SAP through the Berlin accelerator program. With 4 paying customers contributing ~$10,000/month in revenue, they focus on helping fashion retailers and e-commerce companies stay competitive by providing daily pricing recommendations while maintaining human control over final pricing decisions.

Seaforge (platform: Fatfinger) is a no-code app builder for frontline workers in heavy industry, launched in 2011 and bootstrapped before raising $1.5M. The company serves ~50 customer logos with hundreds to thousands of total seats, growing through a bottom-up product-led strategy where frontline employees build apps that then get adopted company-wide. With 9 team members, 200-300% net revenue retention, and charging ~$9 per seat, James McDonough has kept the company lean and focused on organic growth and customer success rather than aggressive sales.

Intellibrand is a B2B SaaS platform launched in 2015 that helps e-commerce brands optimize pricing, assortment, and trade marketing through data analytics and sales intelligence. The company has grown from $5K MRR to $100K MRR in three years, serving 40 major enterprise customers like Nestlé and Reckitt at an average of $2,500/month each. With a $3,000 customer acquisition cost and two-month payback period, they've raised $1.5M and are targeting $200K MRR by end of 2018 while expanding into Latin American markets.

BizVersity is a mobile-first video learning platform founded by Dale Beaumont that provides business training to entrepreneurs and small business owners. After 18 months of free access to build the user base, Dale launched monetization at $14/month and acquired 160 paying subscribers generating $2,200 MRR in the first month. The platform is designed to remove friction from content consumption with features like offline downloads, audio mode, and gamification, targeting both individual users and B2B enterprise customers including franchise groups.

Cloud KPI is a SaaS analytics platform launched in June 2018 by serial founder Maeve Nisi that automatically integrates data from Stripe, QuickBooks, Google Analytics, and CRMs to provide SaaS companies with real-time metrics and predictive insights. The company raised an initial seed round at a $1.6M valuation and is currently raising $1M at a $3.5-5M pre-money valuation, with three paying customers generating $10k ARR and two proof-of-concept clients in the outsourced CFO space.