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Own Pain Startups

1321 companies built from own pain. Founded to solve a problem the founder personally experienced.

1321
Companies
$425k
Avg MRR
$25.0M
Top MRR
390
With MRR Data

How They Grew

word of mouth345 (26%)
content marketing192 (15%)
enterprise direct sales124 (9%)
partnerships121 (9%)
product led growth117 (9%)
cold email51 (4%)
paid ads46 (3%)
seo44 (3%)

Pricing Models

subscription660 (50%)
freemium103 (8%)
one-time92 (7%)
usage-based74 (6%)
free26 (2%)
commission3 (0%)
revenue-share1 (0%)
mixed1 (0%)
income-share-agreement1 (0%)
hybrid1 (0%)
consumption-based1 (0%)
commission-based1 (0%)

Companies (1321)

MassMobileAppsby Ali Ispahani

Ali Ispahani built MassMobileApps in 2014 to solve his own problem as a retail clothing store owner seeking a mobile solution to connect with customers and increase sales. Growing from $25-26k MRR a year ago to $45k MRR today through a white-label reseller model ($35k), direct-to-business sales ($7k), and custom work ($3-4k), the platform now serves 250+ paying customers. 100% bootstrapped and built with a lean outsourced team of 7 developers in India plus Ali wearing most hats locally, the company is scaling through organic growth and word-of-mouth with plans to upsell an embedded e-commerce solution.

SaaSword-of-mouthsubscriptionvia Nathan Latka Podcast
$45k/mo
Shineby David Koppel

Shine is a pre-hire recruitment and screening SaaS platform founded by David Koppel in 2016 that uses video interviewing and values-based recruitment to reduce time and cost to hire by up to 70%. With 55 paying customers at $10k ARR each, the company has grown from $30k MRR to $45-50k MRR year-over-year with negative 5% net revenue churn and strong expansion revenue. They recently raised a $350k seed round and operate lean with a 10-person team in the UK, focusing on outbound sales and partnerships to scale.

SaaSpartnershipssubscriptionvia Nathan Latka Podcast
$45k/mo
Forever Labsby Steven Klausenitzer

Forever Labs is a Y Combinator-backed longevity company that stores patients' stem cells via a 15-minute outpatient bone marrow aspiration procedure for $2,500 upfront plus $250/year in storage fees (or $7,000 lifetime). Founded in 2015 by Steven Klausenitzer and Dr. Mark Katakowski, the company has nearly 200 paying customers across nine states with credentialed physicians from top universities (Harvard, Stanford, Yale, etc.), generating ~$45k/month in recurring revenue from storage fees and referrals.

Hardwareword-of-mouthsubscriptionvia Nathan Latka Podcast
$45k/mo
Dill Millby K.J. Singh

Dill Mill is a matchmaking app for South Asians founded by K.J. Singh in late 2014, disrupting the broken arranged marriage model. The freemium app with a 10 daily likes limit and $10/month premium subscription has grown organically to nearly 1 million downloads and approximately 4,400 paying customers, generating around $44k/month in revenue ($528k annualized). Having raised $3.8M across two funding rounds (via SAFEs), the 9-person team is targeting $1M annual run rate by end of 2016.

Marketplaceword-of-mouthfreemiumvia Nathan Latka Podcast
$44k/mo
Das-services.comby Aaron Vitas

Das-services.com is an AI training and automation company founded by Aaron Vitas that helps mid-market tourism, retail, service, and real estate businesses implement AI solutions. The company operates a hybrid model combining high-ticket services (AI Maximizer, Das Training) with SaaS products (Das Hub and Das Content Manager). With combined revenue projected at $500K+ for the year and the content manager generating $179/user/month with 218 people on the waitlist, Das is scaling rapidly just 8 weeks after SaaS launch.

SaaSproduct-led-growthsubscriptionvia Nathan Latka Podcast
$42k/mo
Tweet Hunterby Thomas Jacquesson

Tweet Hunter is a bootstrapped SaaS that helps people build and monetize Twitter audiences. Co-founders Thomas Jacquesson and Tibo grew the product from zero to $41K/month in roughly a year through organic launches, free side products, and a key partnership with Twitter growth expert JK Molina. The tool now includes scheduling, automations, and a searchable tweet library, with the team aiming for $1M ARR.

SaaSpartnershipssubscriptionvia Failory
$41k/mo
MyLandsby Bradley Jacobs

MyLands is a SaaS platform helping independent consultants build better businesses by handling backend operations like taxes, bookkeeping, invoicing, and lead generation. Founded by Bradley Jacobs in 2020, the company grew from $8,000 MRR a year ago to $40,000 MRR today with over 800 customers paying an average of $50/month. Growth was driven primarily through consistent LinkedIn content marketing, SEO, word-of-mouth referrals, and a referral program, with Bradley writing almost daily posts to a 13,400-follower audience.

SaaScontent-marketingsubscriptionvia Nathan Latka Podcast
$40k/mo
Ocale.aiby Aditi Sinha

Ocale.ai is a control tower platform for operations teams managing mobile assets (delivery, ride-sharing, logistics). Founded in 2019 by Aditi Sinha and Rishabh, the company launched its product in August 2020 and has grown from ~$1,000 MRR to $40,000 MRR in one year. They've raised a $1.3M seed round and are planning to raise Series A as they approach $1M ARR with a team of 20 (11 engineers).

SaaScold-emailusage-basedvia Nathan Latka Podcast
$40k/mo
Carrotby Aaron Carr

Carrot is a cloud-based employee recognition and rewards platform founded by Aaron Carr in 2018. Starting at 15K MRR in 2019 with mostly one large enterprise customer, the company has grown to 40K monthly net platform revenue with ~100 small-to-mid-market customers (50-200 employees) paying an average of $230/month for subscriptions, plus 3% take on employee reward purchases (digital gift cards). The bootstrapped team of six has achieved 109% net dollar retention and sub-15% annual churn through a combination of SaaS subscriptions and marketplace revenue.

SaaSproduct-led-growthsubscriptionvia Nathan Latka Podcast
$40k/mo
Flask Databy Danny Lieberman

Flask Data automates detection and response in virtual clinical trials, charging $500 per patient. Founded by Danny Lieberman, a solid state physicist and former medical device security consultant, the company grew from $287,000 in 2019 revenue to $320,000 in 2020 and now does $40,000 monthly recurring revenue (December 2020). The bootstrapped startup is pursuing a $2 million contract with a 20,000-patient trial and aims to break $1 million ARR in 2021.

SaaSword-of-mouthusage-basedvia Nathan Latka Podcast
$40k/mo
Workby Keegan Peterson

Work is a payroll and HR compliance SaaS platform serving cannabis businesses across 17 legal states. Founded by Keegan Peterson in 2015 after a friend's dispensary was dropped by traditional payroll providers, the company solves a critical gap: major payroll companies like Gusto and ADP cannot serve cannabis businesses due to banking restrictions. With over 200 companies and thousands of employees on the platform, Work is doing more than $40,000/month in ARR and has raised $3M from traditional VCs.

SaaSenterprise-direct-salessubscriptionvia Nathan Latka Podcast
$40k/mo
Pannaby Devin Tavona

Panna is an on-demand travel concierge service founded by 23-year-old Devin Tavona that handles flight, hotel, car, and restaurant bookings through a white-glove service model powered by AI-trained concierges. The company raised a $200K angel round and $1.3-1.35M seed round, and grew from zero to 5,000 beta users in 90 days almost entirely through referral and word-of-mouth marketing. With about half of beta users on paid plans at $25-$50/month ARPU, the company is approaching $40-50K in monthly recurring revenue.

SaaSword-of-mouthsubscriptionvia Nathan Latka Podcast
$40k/mo
Oasisby Cormac

Oasis is a freemium water quality app founded by Cormac that aggregates free government water testing data and makes it easily accessible. The app started at $10k/month revenue and has grown to $40k/month ($480k ARR) by creating viral TikTok videos about water contaminants. Users pay $45-50/year for detailed reports and independent testing data, while the company earns affiliate revenue from water filter recommendations.

SaaSviralfreemiumvia My First Million
$40k/mo
Karma Botby Stas Kulesh

Karma Bot is a SaaS platform for remote team engagement that started as an internal tool at a New Zealand-based web development agency and evolved into a $40,000 MRR business. Founded by Stas Kulesh and co-founder David, the product gamifies team recognition through a point-based rewards system integrated with Slack, helping distributed teams stay connected and celebrate wins together.

SaaSword-of-mouthsubscriptionvia Indie Hackers Podcast
$40k/mo
Rebaseby Peter Levels

Rebase is an immigration-as-a-service platform that helps remote workers and digital nomads establish residency in Portugal. Founded by Peter Levels, it went viral on Twitter when he shared a casual photo of building the landing page, generating thousands of sign-ups. The platform now serves approximately 9% of all people moving to Portugal annually, processing around 400-500 sign-ups per month with $30-50k MRR.

SaaSviralone-timevia Indie Hackers Podcast
$40k/mo
Closet Toolsby Jordan O'Connor

Jordan O'Connor built Closet Tools, a SaaS product for selling more on Poshmark, while managing student loan debt and supporting his family. Through years of learning and skill development, he grew the business to $38,000/month as a solo founder. His focus on genuinely helping users succeed drove both product development and business growth.

SaaSproduct-led-growthvia Indie Hackers Podcast
$38k/mo
Shopify Apps (Portfolio) - Primary: Wide Bundleby Matt DeSousa

Matt DeSousa built Wide Bundle, a Shopify app that allows merchants to create product bundles with combined discounts in a streamlined checkout experience. Starting in May 2020 as a solo founder, he grew the app from zero to $37,000 MRR (~$450k ARR) in 2.5 years by focusing on proper problem validation, data-driven optimization (raising conversion rates from 7% to 40% through cohort analysis), and reducing churn. The app now has nearly 3,000 paying customers at $15/month, with 95% of revenue coming from Wide Bundle alone.

SaaSproduct-led-growthsubscriptionvia Indie Hackers Podcast
$37k/mo
Chantico Technologyby Gina Sanchez

Chantico Technology is a SaaS platform founded by Gina Sanchez in late 2021 that uses recursive partitioning to help registered investment advisors (RIAs) forecast extreme portfolio outcomes and disaster scenarios. The company reached $35,000 MRR within its first year across 5 customers with 100 paid seats at $350/user/month, leveraging 10 years of IP development from Gina's prior consulting work. With $425,000 in pre-seed funding at a $5M valuation and a team of 8, Chantico is targeting $1-2M in revenue next year.

SaaSproduct-led-growthsubscriptionvia Nathan Latka Podcast
$35k/mo
Opslipsby Ayush

Opslips is a cloud management SaaS platform launched in December 2020 that helps organizations manage their cloud infrastructure and optimize costs. Founded by Ayush (27), the company landed its first customer (InShorts) in February 2020 through networking and has grown to 10 customers with an ARR of ~$420k ($35k MRR), roughly doubling year-over-year. They recently raised $500k in a pre-seed round from family, friends, and Indian investors while maintaining bootstrapped economics.

SaaSword-of-mouthusage-basedvia Nathan Latka Podcast
$35k/mo
Topdownby Samit

Topdown is an enterprise PRM (Partner Relationship Management) platform helping large organizations automate digital operations across channel ecosystems. Founded by a 2-decade enterprise veteran, the bootstrapped company grew from $250K ARR in December to $400K ARR, serving 8-10 large enterprise customers (including top 10 insurance and financial services companies) with contract values between $30K-$150K annually. They're expanding geographically and vertically while maintaining profitability with a lean 25-person team in New Delhi.

SaaSenterprise-direct-salessubscriptionvia Nathan Latka Podcast
$35k/mo
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