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Market Gap Startups

447 companies built from market gap. Built to fill an underserved market or missing product.

447
Companies
$350k
Avg MRR
$5.0M
Top MRR
119
With MRR Data

How They Grew

enterprise direct sales108 (24%)
word of mouth75 (17%)
partnerships45 (10%)
product led growth37 (8%)
content marketing25 (6%)
cold email19 (4%)
paid ads15 (3%)
seo12 (3%)

Pricing Models

subscription190 (43%)
usage-based57 (13%)
freemium23 (5%)
one-time15 (3%)
free7 (2%)
transaction1 (0%)
commission1 (0%)

Companies (447)

AirGarageby Jonathon Barkl

AirGarage is a full stack parking operator platform founded by Jonathon Barkl that helps churches and businesses manage and monetize their parking lots. The company was discussed on the Shaan Puri podcast as an example of identifying and solving operational inefficiencies in underutilized assets.

SaaSothervia My First Million
HeadSpin

HeadSpin is an all-in-one mobile app testing and monitoring platform that provides carrier network, device, and OS level insights across 150+ global locations without requiring SDK integration. The company offers a Global Device Cloud for comprehensive mobile application analysis.

SaaSothervia My First Million
EverlyWellby Julia Cheek

EverlyWell is a digital health startup founded by Julia Cheek that provides at-home medical testing kits and redesigned lab results. The company has raised $50M in backing and achieved $40M in annual sales. Julia appeared on Shark Tank to gain visibility and discussed customer acquisition channels and the opportunities in sexual health testing.

SaaSproduct-hunt-launchvia My First Million
Unknown - Land/Real Estate Acquisition Businessby Mike Brown

Mike Brown, an ex-military entrepreneur, built a lean real estate acquisition business with just 5 employees that generates tens of millions in annual revenue. The company identifies families sitting on valuable land, acquires small parcels, packages them, and sells to major oil & gas funds. Brown prioritizes quality of life and hired close friends and family to build the business.

Otherenterprise-direct-salesone-timevia My First Million
Sedo (inferred from context about domain auction platform)by Sheel Mohnot

Sheel Mohnot created an online auction marketplace for internet domain names, positioning it as eBay for digital real estate. The platform has hosted over $100M in auctions, generating millions in revenue through a 4% commission model, transforming a niche market into a profitable business.

Marketplaceproduct-led-growthusage-basedvia My First Million
Tourism Tigerby Mat Newton

Tourism Tiger is a SWaS (Software With a Service) business founded by Mat Newton that combines software tools with done-for-you services targeting small businesses in the tourism industry. The company represents the "Do-It-For-Me" business model gaining traction, where entrepreneurs sell their time and expertise alongside software to serve underserved small business markets.

SaaSothervia Tropical MBA
Valet Upby Ian

Valet Up is a SaaS application developed for valet companies to streamline their operations. The founders were actively refining their email marketing strategies and closing approaches to acquire more customers.

SaaScontent-marketingvia Tropical MBA
Dataiku

Dataiku is an enterprise SaaS platform that democratizes data and AI access for large organizations. The company has raised over $146M in funding from top-tier investors and has scaled significantly through enterprise direct sales, with Kurt Muehmel serving as Chief Customer Officer after rising through sales and sales engineering roles over 5+ years.

SaaSenterprise-direct-salesvia SaaStr Podcast
Pipeby Harry Hurst

Pipe is a SaaS platform that allows subscription-based businesses to access the full annual value of their monthly subscriptions upfront, effectively solving cash flow constraints. Co-founder Harry Hurst raised a $6M seed round led by Craft Ventures with participation from notable investors including Naval Ravikant and WorkLife Ventures. The company focuses heavily on churn prediction and customer success as core differentiators, with Harry emphasizing non-dilutive capital as an alternative to traditional VC funding for founders.

SaaSenterprise-direct-salesvia SaaStr Podcast
Scaleby Alexandr Wang

Scale is a SaaS platform founded by Alexandr Wang that provides high-quality training and validation data for AI applications. The company has raised over $23M from top-tier investors including Index, Accel, Y Combinator, and notable angel investors like Dropbox's Drew Houston. Alexandr brings experience from leadership roles at Quora and Addepar, focusing on scaling and building financial infrastructure.

SaaSenterprise-direct-salesvia SaaStr Podcast
Rainforest QA

Rainforest QA is an on-demand QA solution that helps companies identify customer experience issues before code reaches production. The company has raised over $40M in funding from top-tier SaaS investors including Bessemer, Andreessen Horowitz, and Marc Benioff. Hannah Willson, VP of Sales, brings over 10 years of enterprise sales experience from companies like Zenefits and HelloWallet.

SaaSenterprise-direct-salesvia SaaStr Podcast
Saphoby Fouad ElNaggar

Sapho is an employee experience portal for the digital workforce founded by serial entrepreneur Fouad ElNaggar. The company has raised over $27 million in funding from prominent investors including Felicis, Bloomberg Beta, and Social Leverage. Fouad brings extensive experience from his prior roles as Chief Strategy Officer at CBS Interactive and as a VC at Redpoint Ventures, along with three previous venture-backed exits.

SaaSenterprise-direct-salesvia SaaStr Podcast
Harness.ioby Jyoti Bansal

Harness.io is the industry's first continuous delivery as a service platform, founded by Jyoti Bansal, the former Founder & CEO of AppDynamics (acquired by Cisco for $3.7B). The company was launched as the first venture from BIG Labs, Bansal's laboratory for creating and launching innovative ideas. The source material focuses on Bansal's insights about scaling SaaS companies across different revenue stages rather than specific traction metrics for Harness.io.

SaaSothervia SaaStr Podcast
Teamableby Laura Bilazarian

Teamable is a SaaS platform founded by Laura Bilazarian that enables companies to recruit top talent from their professional networks. The company has raised funding from notable investors including True Ventures and SaaStr, positioning itself as a premium recruitment solution.

SaaSenterprise-direct-salesvia SaaStr Podcast
Veeva Systemsby Peter Gassner

Veeva Systems, founded by Peter Gassner (former SVP of Technology at Salesforce), built an industry cloud for life sciences that grew from $4M initial capital to nearly $500M in ARR. The company became a prominent force in enterprise SaaS by focusing on a vertical-specific solution rather than competing in horizontal markets.

SaaSenterprise-direct-salesvia SaaStr Podcast
Metamarketsby Michael Driscoll

Metamarkets is a SaaS platform providing interactive analytics for programmatic marketing, founded by Michael Driscoll. The company raised over $38M in VC funding from prominent investors including Data Collective, Founder Collective, and IA Ventures. Michael brought extensive experience from previous ventures including Dataspora (acquired by Via Science in 2011) and CustomInk.com, an early e-commerce pioneer.

SaaSothervia SaaStr Podcast
Conductorby Seth Besmertnik

Conductor is a web presence management and SEO platform for enterprise brands, boasting over 500 Fortune 500 and Internet Retailer 500 customers including Under Armour, Citi, and FedEx. The company has raised over $60M in funding from top-tier investors like Matrix Partners and FirstMark Capital, and has been ranked the 13th fastest-growing software company in the US and 3rd Best Place to Work in NYC.

SaaSenterprise-direct-salesvia SaaStr Podcast
Birdlyby Quang Hoang

Birdly, founded by Quang Hoang, is a messaging integration platform that connects business software to messaging apps. The company was named one of the hottest startups from YC Winter 2016 and secured funding from notable investors including Jason Lemkin, Slack, Nicolas Dessaigne, Alven Capital, and Partech Ventures.

SaaSothervia SaaStr Podcast
Bannermanby Johnny Chin

Bannerman is an on-demand security staffing platform founded by Johnny Chin that serves major enterprises including Spotify, Y Combinator, Weebly, and Optimizely. The company transitioned from B2C to B2B after recognizing lack of product-market fit with consumers, and has since achieved profitability while building a strong B2B brand in the security services space.

SaaSenterprise-direct-salesvia SaaStr Podcast
Invocaby Mark Woodward

Invoca is a call intelligence platform that helps enterprise marketers drive revenue by delivering personalized customer experiences across devices and channels. The company raised $30M in funding from investors like Upfront Ventures, with CEO Mark Woodward taking a contrarian approach that phone calls remain alive and growing in the enterprise marketing landscape.

SaaSenterprise-direct-salesvia SaaStr Podcast
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