Social Media for Other Startups
How 2 other companies used social media to get traction. Real revenue data, growth timelines, and replicable strategies.
How They Got First Customers
Other Companies Using Social Media
Monique Rodriguez transformed her hobby of making natural haircare products for textured hair into Mielle Organics, a global beauty brand. Starting with homegrown experiments posted on Instagram, she and her husband Melvin built the business through self-education via internet research, trade shows, and conferences, eventually creating a massive haircare and beauty brand.
Adaptive Realty is a boutique real estate private equity firm based in Los Angeles co-founded by Moses Kagan, managing approximately $200 million in assets under management. Moses has leveraged Twitter as a primary strategy for building relationships and generating investment deals, demonstrating the power of social media and content marketing in the real estate investment space.