How do Plugin startups use seo to grow?

Based on 2 case studies, Plugin startups using seo have an average MRR of $33k (from 2 companies with revenue data). The most common pricing model is subscription (1 companies).

What is the average revenue for Plugin companies using seo?

Among 2 Plugin companies with reported MRR data, the average is $33k/month and the highest is $35k/month. 0% have reached $50k+/month.

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SEO for Plugin Startups

How 2 plugin companies used seo to get traction. Real revenue data, growth timelines, and replicable strategies.

Case Studies

$33k

Avg MRR (n=2)

$35k

Highest MRR

$50k+ Hit Rate

Pricing Models

subscription1

freemium1

How They Got First Customers

For web design clients, local flyers placed under van windscreen wipers and manual email outreach to local businesses without websites. For plugins, buyers found the first WooCommerce password protected categories plugin through Google search, with the first sale about six days after launch.1

Plugin Companies Using SEO

Barn2 Mediaby Katie Keith

Barn2 Media is a two-person WordPress company founded in late 2009 by husband and wife Katie and Andy Keith. After running a web design agency, they moved into premium WordPress plugins in 2016 and now report roughly $34,000 to $35,000 a month from plugin sales, mostly driven by Google search.

Pluginseofreemiumvia Indie Hackers Podcast

$35k/mo

Paid Memberships Proby Jason Coleman

Paid Memberships Pro is a WordPress membership plugin used by over 40,000 sites to enable paid content access and memberships. Founded by Jason Coleman in Reading, Pennsylvania, the plugin has achieved $30,000 monthly revenue ($360,000+ annual projected) with approximately 3,000-5,000 paying customers by converting 10% of free users to paid plans through organic search and in-product links.

Pluginseosubscriptionvia Nathan Latka Podcast

$30k/mo

SEO in Other Categories

SaaS (88)Marketplace (11)Content (8)Other (7)Agency (5)Tool (3)

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