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Other for SaaS Startups

How 528 saas companies used other to get traction. Real revenue data, growth timelines, and replicable strategies.

528
Case Studies
$108k
Avg MRR (n=30)
$1.0M
Highest MRR
43%
$50k+ Hit Rate

How They Got First Customers

wife's dental practice (friends and family testing)1
public pitches and talks, accelerator exposure1
Twitter outreach - founder reached out on Twitter asking if anyone was interested in starting a SWaS business around Drip platform1
Direct sales to TGS (a grocery delivery startup in Egypt)1
Direct engagement - Curtis began by disputing a single review for his first client through a chance encounter1
Business to Professor model - partnering with professors to get classes to use the tool1
A pub crawl (founding story)1

SaaS Companies Using Other

AI Bookkeeping Telegram Bot (Unnamed)by Moritz Hofmann

Moritz Hofmann, a German founder with a track record of building bootstrapped businesses (including one that reached €1.2M ARR), is seeking a UI/UX designer co-founder to help develop an AI-powered bookkeeping tool. The product uses a Telegram bot interface to allow founders to submit receipts and notes through chat rather than traditional spreadsheets. This is an early-stage project in search of a co-founder rather than an established company with proven traction.

SaaSothervia Indie Hackers
Fluxby Jan Johannes

Flux was a modular multi-messaging client that attempted to solve data silos by aggregating messages from platforms like Facebook and email. The startup raised €70,000 in angel funding and burned through approximately €70,000 in personal savings, but failed during private beta before achieving any revenue. The failure resulted from a combination of factors including bad cofounder fit, over-engineering of technical components, poor timing with API changes from major platforms, and a failed enterprise contract negotiation that exhausted their remaining runway.

SaaSothervia Failory
KnowNetby Rik Ganguly

KnowNet was an on-demand tutoring platform conceived by Rik Ganguly and Antonio Iaccarino based on their tutoring experiences and the observation of a 'threshold effect' in learning. The project never launched because a SWOT analysis revealed too many well-funded competitors with established products already in the market. This failure became a valuable learning experience that informed their later success with Ridj-it, teaching them the importance of preparedness, proper skillsets, and adequate resources.

SaaSothervia Failory
MotionThinkby Andrew Chen

MotionThink was a productivity tool startup founded by Andrew Chen and co-founders met through an accelerator program focused on serving freelance workers. After six months of prototyping and $100,000 in seed funding, the company shut down due to co-founder misalignment on vision, goals, and business direction, never achieving revenue.

SaaSothersubscriptionvia Failory
Phezby Shanti

Phez was a Reddit clone that rewarded content creators with Bitcoin micropayments, built by Shanti, a 38-year-old Ruby on Rails developer, in summer 2015 as a side project emphasizing free speech. The project failed due to a flawed business model—lack of marketing, poor user engagement motivated only by minimal Bitcoin rewards, and spam/gaming attempts made it unsustainable. Shanti shut down the site after several months, losing approximately $29,014 in opportunity cost when Bitcoin's value surged years later.

SaaSotherfreevia Failory
Raw Gainsby Jack Ellis

Raw Gains was a failed fitness SaaS startup launched in 2013 by Jack Ellis, targeting the bodybuilding niche with a tool for calorie cycling, macronutrient planning, and coach access. After spending over a year building the product and lacking a clear marketing strategy, the launch was meaningless and Ellis failed to build an audience, ultimately abandoning the project. The failure became a learning experience that informed Ellis's later success with Fathom Analytics.

SaaSothersubscriptionvia Failory
Singulutionby Hunt Burdick

Singulution was a point of sale and business management solution for multi-location vendors built by Hunt Burdick after he left his job at Arista Networks. After 10 months of development and $30,000 spent, Hunt failed to launch an MVP and never acquired customers, ultimately being acquired by E-DealerDirect. The failure was driven by overengineering the product, building in isolation without customer feedback, and prioritizing technical complexity over a minimal viable product.

SaaSothervia Failory
Thepresenceby Miloslav Voloskov

Thepresence was a subscription-based ($28/month) visual website builder targeting design-forward freelancers and experimental designers, inspired by the Launchpad iOS app. The product never launched due to the founder's severe depression and mental health challenges, which made continued development impossible despite the founder having previous successful product launches and solid business strategy.

SaaSothersubscriptionvia Failory
WorldOSby Lucas Gonze

WorldOS was a P2P infrastructure provider launched in 2003 by Lucas Gonze that aimed to capitalize on the P2P trend but ultimately failed due to lack of market need. Lucas built the initial version solo, then recruited a business person and designer, but discovered he was productizing a buzzword rather than solving real customer problems. The startup's failure taught Lucas that talking to customers and understanding actual pain points is critical—lessons he later applied to data services in the music industry.

SaaSothervia Failory
Heavy Civil SaaS (Unnamed)by Tony Hamilton

Tony Hamilton is spinning out a 13-year-old internal ERP system used by his Florida-based heavy civil construction company into a vertical SaaS product. The system already handles field time tracking, payroll integration, equipment cost recovery, and maintenance management in production. He's seeking a technical cofounder to help architect it as a multi-tenant SaaS, targeting 10-20 contractors at $600-$1,000/month within 18-24 months.

SaaSothersubscriptionvia Indie Hackers
Tyleby Nils

Tyle is a pre-revenue SaaS product that connects Shopify stores with email inboxes to build a live knowledge pool, powered by autonomous AI agents that handle customer service tasks. The founder, Nils, has built the MVP backend and core connectors but is seeking a technical co-founder to accelerate development, as the product is still in early stages with no customers or revenue yet.

SaaSothervia Indie Hackers
MangoMint

MangoMint is a vertical SaaS platform for salons and spas with a $4K ACV and five-day sales cycle. Under VP of Sales Marchelle Mooney's leadership, the remote revenue organization built an AI-powered three-layer system (Clarity, Cadence, and Co-Pilot layers) that achieved a 7.2x ARR-to-OTE ratio, increased win rates by 7% in two quarters, and recovered 16 hours per month per rep through tool stack automation and integration across Notion, Slack, Salesforce, Snowflake, Sigma, and Momentum.

SaaSothervia SaaStr Podcast
Filevineby Ryan Anderson

Filevine is an AI-powered legal operating system founded by Ryan Anderson that successfully transitioned from a traditional SaaS business to an AI-native company. With 6,000 customers, 700 employees, and $200M+ ARR growing at nearly 60%, the company now generates more new revenue from AI products than its core SaaS platform. Ryan shares a strategic playbook for AI transformation including architectural restructuring, hiring AI-native talent, and leveraging existing data as a competitive advantage.

SaaSothersubscriptionvia SaaStr Podcast
Personio

Personio, a HR/people operations SaaS platform, has implemented AI-powered go-to-market workflows under CRO Philip Lacor's leadership. Key achievement: their expansion SDRs reduced daily research time from 2 hours to 15 minutes while doubling pipeline per rep through AI-assisted workflows including win/loss analysis, intent scoring, and AI chat capabilities.

SaaSothervia SaaStr Podcast
ServiceTitan

ServiceTitan is a vertical SaaS leader in the home services industry that has grown to an $11 billion valuation. The company emphasizes mission-driven principles, on-site customer interactions, and the strategic adoption of AI for operational efficiency.

SaaSothervia SaaStr Podcast
Rubrikby Arvind Nithrakashyap

Rubrik is a cyber resilience platform that has scaled to a billion-dollar enterprise over 11 years under the leadership of Co-founder and CTO Arvind Nithrakashyap. The company achieved 39% year-over-year growth and a Net Promoter Score of 80, with recent innovations including their AI product Ana and a focus on multi-product pillar scaling.

SaaSothervia SaaStr Podcast
Gainsightby Nick Mehta

Gainsight is a customer success platform led by CEO Nick Mehta that helps businesses deliver value to customers and drive scalable growth. With 12 years of experience meeting over 5,000 companies and hundreds of investors, Nick has become a leading authority on customer success strategies and the metrics that drive investment decisions.

SaaSothervia SaaStr Podcast
Checkr

Checkr is a background screening SaaS company that has grown to a $5 billion valuation by implementing a usage-based pricing model. The company has leveraged data-driven operational improvements and incentive alignment to drive growth, as discussed by COO Lindsey Scrase in a SaaStr podcast interview.

SaaSotherusage-basedvia SaaStr Podcast
BILLby René Lacerte

BILL is a SaaS platform that has reached approximately half a million customers with $1.3B in annual revenue, built over a 20+ year journey. The company serves SMB customers and focuses on selling to multiple stakeholders while building product stickiness and competitive moats.

SaaSothervia SaaStr Podcast
Slice

Slice is a vertical SaaS platform that serves independent pizzerias with integrated software and services. Led by CRO Loren Padelford (previously SVP and GM of Shopify Plus), the company focuses on helping SMB pizzeria owners succeed through dedicated vertical solutions.

SaaSothervia SaaStr Podcast
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