What Works for Startups Like Yours?

Monique Rodriguez transformed her hobby of making natural haircare products for textured hair into Mielle Organics, a global beauty brand. Starting with homegrown experiments posted on Instagram, she and her husband Melvin built the business through self-education via internet research, trade shows, and conferences, eventually creating a massive haircare and beauty brand.

First customers: Instagram - Monique posted her homegrown haircare experiments on Instagram, which eventually became Mielle Organics

Adaptive Realty is a boutique real estate private equity firm based in Los Angeles co-founded by Moses Kagan, managing approximately $200 million in assets under management. Moses has leveraged Twitter as a primary strategy for building relationships and generating investment deals, demonstrating the power of social media and content marketing in the real estate investment space.