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Pricing Models in This Segment
Matching Case Studiesnewest first
Ad Quadrant
by Warren JollyAd Quadrant is a performance marketing agency founded by serial entrepreneur Warren Jolly in April 2014. The company specializes in managing social advertising campaigns for brands, taking a percentage of ad spend (typically 20%) or fixed payout per action. In its first year (2014), Ad Quadrant generated $4 million in revenue through careful pre-planning and leveraging Warren's existing network, growing to $15 million in 2015 with 35+ customers and 33 employees.
First customers: Existing network from Warren's prior performance marketing background and pre-launch planning
Turner Creative
by James TurnerJames Turner is a conversion rate optimization consultant and copywriter who started Turner Creative in 2014 after his instructional design job relocated. By June 2016, he was running a solo consultancy generating around $45,000 annually, working with 2-3 clients on $10,000 three-month retainers. He was simultaneously launching Snap Copy, a conversion-focused copywriting agency with partner Leanna Patch.
Amplify Corporation
by Nehal KazimNehal Kazim founded Amplify Corporation, a Toronto-based paid advertising agency, while still in university at age 22. Starting with $250/month retainer clients, he systematically increased prices and improved service quality, growing the agency to $300,000 in revenue in 2015 while managing $30,000-$50,000 in monthly ad spend across clients. The business operates as a cash flow engine to fund his personal development and information products.
First customers: Direct outreach - someone asked him to build a website, then he pivoted to Facebook ads services
Systemized.ly
by David AbramsSystemized.ly is a boutique marketing automation and systems consulting agency founded by David Abrams in 2014. The agency builds custom high-end funnels and marketing systems, charging $5,000-$20,000 per project, and generated $35,000 in October with a mix of professional services and recurring consulting packages. David intentionally keeps the team small (8 people, mix of full-time and contractors) and operates at a 40% cost-to-revenue ratio to maintain profitability while reinvesting in building scalable software products like Demio, a webinar platform launching in beta.
Vaporware
by Dan MooreVaporware is a B2B SaaS consultancy founded in 2013 that helps entrepreneurs take their ideas to market using lean practices and fixed-budget, flexible-scope projects. The agency operates with specialized pods (product manager, designer, and developers) to build MVPs and test specific hypotheses, with projects ranging from $25K to $100K+. As of 2019, the agency had 8 employees and generated $1.2M in annual revenue, offering unique benefits like 40-hour work weeks and revenue-sharing programs.
Vandex
by Kevin HobbsVandex is a blockchain consulting agency founded in 2013 by Kevin Hobbs and Lisa Chang that helps companies build blockchain solutions and conduct token sales. The company has grown to 42 full-time employees and generated $3.2M in revenue over the past 12 months from dozens of clients including Fortune 100/500 companies, government institutions, and banks. They're expanding into SaaS with Ether Party, a no-code smart contract platform, which has 4,000 people on its waitlist and is planning to launch a securitized token offering as their first equity product.
Irrational Labs
by Kristen BermanIrrational Labs is a behavioral science consulting firm founded by Kristen Berman and Dan Ariely in 2013 that helps companies like Google, TikTok, Microsoft, LinkedIn, and PayPal improve product engagement and user behavior through applied behavioral economics. The company works with hundreds of clients using their proprietary "Three B's" framework—identifying specific behaviors to change, reducing barriers (logistical and cognitive), and highlighting immediate benefits—achieving measurable results like 24% reduction in misinformation sharing on TikTok and 20% increase in appointment bookings for One Medical.
First customers: Google - embedded team
I'm Scalable
by Justin BrookeI'm Scalable is a digital marketing agency founded by Justin Brooke in August 2011 that manages online advertising campaigns for high-level clients including Trump University, Russell Brunson, and Stansbury Research. Operating as a lean team (primarily himself with contractors as needed), Justin manages approximately $1.5 million in monthly ad spend across clients and earns 5-15% commission on those budgets, generating over $90,000 in monthly revenue. The agency recently transitioned from struggling to reach $100K/month to rapidly scaling to $1.5M in managed spend, with plans to expand into media and content networks to capture higher margins.
First customers: Direct outreach to potential clients needing media buying services
ZynePak
by Kim KaupZynePak is a custom publication and VIP merchandise agency founded in 2011 by Kim Kaup that creates exclusive fan packages for entertainers, brands, and celebrities. Starting with $600,000 in revenue in 2011, the company grew to $2.8M by 2015 and appeared on Shark Tank, receiving offers from four out of five sharks (though ultimately declining to accept). They work with major artists like Justin Bieber, Shawn Mendes, Katy Perry, and sports teams like the Boston Red Sox and New York Mets, operating on a B2B wholesale model with 20-35% gross margins.
Web Four
by Kevin GetchWeb Four is a creative and digital marketing agency founded in 2009 by Kevin Getch that went from $30,000 in first-year revenue to $1.3 million in 2015 with consistent 30-50% year-over-year growth. The agency serves 50-70 customers with a mix of project-based web design ($10,000 average) and recurring retainer marketing services ($2,000-$5,000 monthly), operating with a team of 14 full-time employees based in Vancouver, Washington.