Browse Case Studies

Talkdesk is the world's leading browser-based call center software solution founded by Tiago Paiva. The company achieved $3M in sales without spending any money on marketing, demonstrating the power of word-of-mouth growth and product-led adoption in the SaaS space.

Cloud Elements is a cloud API integration service that uses uniform APIs to connect applications with entire categories of services. Led by CEO Mark Geene (formerly of IBM and Oracle with 20+ years of industry experience), the company grew from 50 to 500 employees and operates in the emerging API economy space.

This is an interview announcement featuring Russell Fujioka, US President at Xero, a SaaS accounting software company. The content does not contain specific traction metrics, financial data, or detailed founding/growth story information—it is merely a podcast episode preview.

Greenhouse is recruiting software founded by Daniel Chait that automates hiring best practices and monitors recruiting activity to suggest improvements. The company has raised funding from notable VCs including Social Capital, Benchmark, and Felicis Ventures. The source is an interview transcript focusing on hiring philosophy and culture rather than detailed traction metrics.

Invoca is a call intelligence platform that helps enterprise marketers drive revenue by delivering personalized customer experiences across devices and channels. The company raised $30M in funding from investors like Upfront Ventures, with CEO Mark Woodward taking a contrarian approach that phone calls remain alive and growing in the enterprise marketing landscape.

Bizo was a B2B audience marketing and data platform founded by Russell Glass in 2008 that scaled to a $50mm+ revenue run-rate with over 150 employees before being acquired by LinkedIn for $175mm in August 2014. The company demonstrated effective scaling through product-market fit and customer focus in the B2B marketing space.

Engagio is an all-in-one account based marketing (ABM) platform founded by Jon Miller, who previously co-founded and served as CMO at Marketo. The platform helps companies accelerate their transition to account based marketing while streamlining analytics and integrating with Salesforce. The source is a podcast interview introduction with limited traction metrics provided.

Bannerman is an on-demand security staffing platform founded by Johnny Chin that serves major enterprises including Spotify, Y Combinator, Weebly, and Optimizely. The company transitioned from B2C to B2B after recognizing lack of product-market fit with consumers, and has since achieved profitability while building a strong B2B brand in the security services space.

Datahug is a pipeline management and forecasting solution built within Salesforce, backed by top-tier VCs including DFJ and Salesforce Ventures. The company is led by Russ Hearl, Head of Sales, who previously scaled DoubleDutch from $0 to over $20 million ARR in less than three years by building an effective sales organization.

Front App is a SaaS company that hired Cailen D'sa as Head of Sales. Cailen brings extensive experience from Dropbox (where he was the first sales hire and launched the first B2B product) and Box (where he helped pioneer the freemium land-and-expand sales model). The episode discusses his approach to sales at Front and lessons from building sales organizations at high-growth companies.

Birdly, founded by Quang Hoang, is a messaging integration platform that connects business software to messaging apps. The company was named one of the hottest startups from YC Winter 2016 and secured funding from notable investors including Jason Lemkin, Slack, Nicolas Dessaigne, Alven Capital, and Partech Ventures.

Cornerstone OnDemand is a cloud-based learning and talent management solutions provider that scaled from a small team to 1,500 employees over 11 years. COO Kirsten Helvey, who rose through the ranks from employee #30, shares insights on scaling, company culture, customer success, and the importance of upsell over customer acquisition.

Mattermark is a SaaS platform founded by Andy Sparks, who became Head of Sales after his company LaunchGram was acquired by Referly in February 2013, which then pivoted to become Mattermark. The content focuses on sales leadership strategies rather than product traction metrics.

Humanity is an employee scheduling SaaS platform founded by Ryan Fyfe that serves over 500,000 users across 87 countries. The company has raised funding from Point Nine Capital and employs over 100 people across 3 continents, focusing on data-driven customer acquisition and optimizing free trial conversion through A/B testing and early customer success integration.

HireAthena is an on-demand workforce platform specializing in accounting, HR, and payroll services. Founded by Kristen Koh Goldstein, who previously founded BackOps and Scalus (which raised millions from top VCs including Google Ventures), the company focuses on solving back-office hiring and scaling challenges.

Iron.io is a cloud infrastructure services company founded by Chad Arimura that serves enterprise clients including Google, Twitter, and Whole Foods. The company relies heavily on content marketing and education as dominant marketing functions to onboard and convert prospective customers. Backed by prominent investors including Baseline Ventures, Bain Capital, and Data Collective, Iron.io balances serving large enterprise accounts with long sales cycles alongside smaller SME customers.

Opsmatic was a infrastructure/operations monitoring product co-founded by Jim Stoneham that was acquired by New Relic. The company was part of Jim's broader entrepreneurial journey that included founding Payvment (acquired by Intuit) and holding leadership roles at Yahoo, Kodak, and Apple.

DoubleDutch is a category-leading event marketing automation platform founded by serial entrepreneur Lawrence Coburn. The company has raised over $75M in VC funding from top-tier investors including Index Ventures, Bessemer, Floodgate, and Bullpen, and powers event experiences like the SaaStr app.

Affinio is a SaaS company that has grown to over 40 employees across offices in New York, Toronto, Halifax, and Ireland. John Gleeson joined as employee #1 and became VP of Customer Success following their Series A funding round.

Sangram Vajre co-founded Terminus, a leading account-based marketing platform that challenges traditional B2B marketing practices. He built a strong brand in the B2B space through thought leadership via Flip My Funnel and became recognized as an innovator in the marketing technology space, authoring 'Account-Based Marketing For Dummies'.