Browse Case Studies

Product Talk is Teresa Torres's consulting and educational business focused on teaching product managers continuous discovery habits and the Opportunity Solution Tree framework. With 11,000+ students through Product Hack Academy and hundreds of direct coaching clients, Torres has become one of the most influential product management educators globally. The business operates through courses, consulting, and her bestselling book 'Continuous Discovery Habits'.

SpeakUp is Matthew Dix's storytelling and public speaking coaching company that works with individuals and corporate teams at companies like Slack, Amazon, Lego, and Salesforce. Dix, a 59-time Moth Story Slam winner and elementary school teacher, teaches a methodology centered on identifying the five-second moment of transformation or realization that defines every good story, then using specific narrative techniques (stakes, surprise, vulnerability) to make stories memorable and impactful in both personal and business contexts.

This is not a startup pitch but rather an interview with Ray Cao, Global Head of Monetization Product Strategy and Operations at TikTok, discussing how TikTok operates as a company, its culture, and strategies for success on the platform. TikTok is valued at over $80 billion with parent company ByteDance valued at over $200 billion, generating nearly $10 billion in advertising revenue. The conversation covers TikTok's unique culture principles like "context no control," their global product development approach, and insights on creating successful content and ad campaigns.

Andy Johns is a former VP of Growth and product leader at Facebook, Twitter, Quora, and Wealthfront who left a high-six to low-seven-figure income and a path to CEO to focus on mental health advocacy after experiencing severe burnout and a heart scare at 35. Through Clues.Life and his newsletter, he helps high-achieving tech professionals and military veterans understand and heal from trauma-driven burnout using a four-step transformation framework: suffering, seeking truth, self-compassion, and compassion for others.

Latitude is a venture platform co-founded by Gina Godhill dedicated to building the next generation of iconic tech startups in Latin America. The company organized a 5,000+ person conference across two days with 70+ speakers including Ben Horowitz, bringing together top entrepreneurs, operators, and investors from across Latin America and the US. Gina emphasizes the importance of recognizing both the 'A-side' (highlights) and 'B-side' (failures and struggles) of entrepreneurial journeys, with the thesis that Latin America represents significant untapped opportunity in tech.

TBH was a viral polling app that allowed teens to give each other anonymous positive feedback. After 15 failed app launches over 4-5 years, Nikita Beer's team finally hit product-market fit with TBH, which reached 360,000 installs per day at its peak and was the #1 app in the United States within 9 weeks. The app was acquired by Facebook for over $30 million.

Never Search Alone is a free community-driven platform founded by Phil Terry that helps job seekers find employment through peer-support councils of 6-8 people. The program uses a product-lens methodology called 'candidate market fit' to help people narrow their job search and includes practical frameworks like the Manukin two-pager and listening tours. With 2,000 volunteer moderators and widespread word-of-mouth adoption, the platform reports an average job search duration of 3 months, at the low end of the national average.

Ultra Speaking is a public speaking workshop and course created by Tristan DeMontebello, a world champion public speaker. The program teaches conversational speaking through gamified exercises and deliberate practice, moving away from the typical "public speaking voice" that makes people sound unnatural. The core methodology focuses on treating speaking as a subconscious flow-oriented skill rather than a conscious process, with games like Conductor and Triple Step designed to build confidence through low-stakes, high-turbulence practice scenarios.

Tiny is a holding company founded by serial entrepreneur Andrew Wilkinson that has grown to ~$300M in revenue by acquiring and holding profitable businesses long-term, inspired by Warren Buffett's philosophy. Rather than starting companies, Wilkinson learned to buy established businesses with strong moats (network effects, brand loyalty) and leave them largely unchanged. The company owns 40+ businesses including Dribbble, Letterboxd, Serato, and Aeropress, demonstrating that bootstrap companies can scale massively without VC funding.

Chip Conley, founder of Joie de Vivre (the second-largest boutique hotel chain in the US), was recruited by Brian Chesky at age 52 to join Airbnb as head of global hospitality and strategy. His near-death experience from an allergic reaction led him to sell his hotel company and pivot to founding the Modern Elder Academy, the world's first midlife wisdom school with campuses in Baja and Santa Fe, addressing the value of intergenerational collaboration and age diversity in tech.

LinkedIn, under CPO Tomer Cohen, is piloting the Full Stack Builder model—a radical reimagining of how product gets built at scale. The program empowers builders across any function to own the entire product development lifecycle (idea to launch) by automating everything except vision, empathy, communication, creativity, and judgment. With custom-built AI agents (trust, growth, research, analyst) and re-architected platforms to work with AI, early adopters are saving hours per week while maintaining or improving quality, with top performers showing the most enthusiasm.

Mollye Graham is an operating executive and leadership coach who built Glue Club, a community for scaling leaders. Drawing from 18+ years at Google, Facebook, Quip (sold to Salesforce), and the Chan Zuckerberg Initiative, she developed frameworks like 'Give Away Your Legos' and the Waterline Model to help leaders manage rapid growth, navigate emotional challenges, and build high-performing teams.