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Warby Parker

by Neil Blumenthal, Dave GilboaLaunched 2010via How I Built This
See all Other companies using product led growth
Growthproduct led growth

Warby Parker, co-founded by Neil Blumenthal and Dave Gilboa in 2010, disrupted the eyewear industry by offering stylish glasses at significantly lower prices than legacy manufacturers through a direct-to-consumer model. Despite starting as a DTC brand, the company has since gone public and now operates brick-and-mortar locations while exploring artificial intelligence applications in eyecare.

Why They Built It

To disrupt the eyewear industry by offering stylish glasses at much lower prices than legacy manufacturers.

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