Walker & Company / Bevel
After a disastrous shaving experience that left his face in terrible condition, Tristan vowed never to shave again. But this personal pain point revealed a much larger market opportunity: men of color across the country were frustrated by the lack of shaving products designed for coarse or curly hair. What started as a personal problem became the inspiration for an entire brand.
It took fifteen years and countless meetings with doubtful investors before Tristan finally launched Bevel, a subscription shaving system built around a single-blade razor specifically designed for the needs of his community. The initial product gained traction, proving there was real demand for a solution tailored to this underserved market.
Walker & Company grew far beyond its original razor offering, eventually expanding to include 36 hair and beauty products used by millions of men and women across the U.S. In 2018, the company was acquired by Procter & Gamble, and Tristan became P&G's first black CEO—a remarkable achievement that validated both his original vision and the market he had identified.
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