Viator
Viator emerged almost accidentally from a failed partnership in the early days of the internet boom when founder Rod Cuthbert recognized that online booking would disrupt traditional travel agencies. The company built a marketplace connecting travelers with local tour operators, enabling bookings for experiences ranging from Sistine Chapel skip-the-line tours to Thai cooking lessons. Viator was acquired by Tripadvisor in 2014 for $200 million and remains a leading platform for experiential travel bookings.
Rod Cuthbert predicted that travel agents would become outmoded as online booking grew, and created Viator to help travelers book tours and experiences directly from local providers.
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