Upshift
Upshift is a double-sided marketplace connecting hospitality venues with vetted temporary W-2 hourly workers. Co-founder Alex Pantich deliberately chose to build in the blue-collar, location-dependent space rather than competing in crowded e-commerce and SaaS markets, arguing that traditional operators lack the digital sophistication to compete effectively.
To connect hospitality venues with vetted temporary workers by creating a double-sided marketplace that allows workers to post their availability online and venues to find reliable hourly staff.
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