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UNLESS Collective

by Eric Liedtkevia How I Built This
Otherotherown-pain
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Eric Liedtke, former Executive Board Member and Global Brand President at Adidas, left the company after 26 years to launch UNLESS Collective, an apparel brand creating 100% plant-based, biodegradable clothing. The venture is built on Eric's deep commitment to sustainability, which he championed throughout his tenure at Adidas, including pushing for 100% recycled polyester commitments.

Why They Built It

Eric Liedtke left Adidas to create an apparel brand focused on sustainability, making 100% plant-based, biodegradable clothing to address the environmental impact of the fashion industry.

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