Traffic and Funnels
Traffic and Funnels is a consultancy co-founded by Chris Evans that helps experts and service providers build client acquisition systems through paid traffic and funnels. Its core offer is a $5,500 two-month program with an upsell mastermind, and it cited about $660,000 in revenue for 2016 so far. The company self-funded its early growth by validating a beta offer with its partner's small list before scaling paid ads.
Chris Evans spent years working in the trenches of paid traffic for internet marketers like Amy Porterfield and Melanie Duncan, and at the turn of the year decided it was time to build his own business. The company helps service providers and consultants build client acquisition systems that produce predictable revenue.
- •Launching with a high-ticket $5,500 program gave the business enough margin to absorb the cost of paid acquisition while it was still learning.
- •Validating the offer through a small beta with an existing list let the team self-fund and fund paid traffic before taking on outside capital.
- •Acquisition costs of $400 to $700 per client against a $5,500 price create a workable unit economics model that can be measured and scaled.
- •Founders who were already running ads for others brought deep operational knowledge of paid traffic, which is hard for a generalist freelancer to replicate.
- 1.Validate the offer first by pitching a small beta to your existing list before spending money on ads.
- 2.Price the front-end product high enough that your customer acquisition cost leaves room for error.
- 3.Track cost per acquisition and work backwards from it to set how much you can spend on ads.
- 4.Niche down to one specific pain point for one client type so messaging and keyword targeting stay focused.
- 5.Build a predictable, evergreen funnel rather than relying on short launch windows.
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