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The 10% Entrepreneur

by Patrick McGinnisvia Nathan Latka Podcast
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Patrick McGinnis wrote The 10% Entrepreneur, a book on building wealth through side investments and startups without quitting a day job, and published it with Penguin. He reports it has sold around 50,000 copies, with strong results from podcast appearances, physical bookstores, and Amazon rankings. Exact revenue figures for the book were not disclosed.

Why They Built It

McGinnis felt a moral imperative after 2008 to help people build wealth on the side without quitting their day jobs, and he had been giving this advice in daily lunches.

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