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Tecovas

by Paul Hedrickvia How I Built This
ARR$300.0M
Growthproduct led growth
Pricingone-time

Tecovas is a premium Western wear brand founded by Paul Hedrick that bridges the gap between expensive and cheap cowboy boots. The founder traveled repeatedly to León, Mexico to perfect every detail and built a DTC business that expanded into brick-and-mortar retail. Today, Tecovas sells boots, jeans, shirts, dresses, hats, and bags, expecting to generate over $300 million in sales this year.

Why They Built It

Founder Paul Hedrick realized that cowboy boots were either too expensive or too cheap, so he decided to create a premium brand with an attainable price.

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