Supergoop!
Supergoop! was founded in 2005 by Holly Thaggard, a former harpist inspired by a friend's skin cancer diagnosis to create sunscreen products. After an initial failed attempt to market to schools, she pivoted to retail and hired a publicist, eventually securing placement in Sephora, which transformed Supergoop! into a multi-million dollar brand.
Holly Thaggard's friend was diagnosed with skin cancer, which made her realize that most people weren't taking sunscreen seriously, inspiring her to create a sunscreen brand.
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