S'well
Sarah Kauss was working a well-paying job in real estate development in 2009 when inspiration struck during a casual hike in Tucson with her mom. While sipping warm water from a metal thermos, she realized there was a gap in the market: Why not create a water bottle that kept cold things cold and hot things hot, but looked beautiful doing it? This simple observation would become the foundation for S'well.
Just six years after launch, S'well had reportedly reached $100 million in revenue—a remarkable achievement for a hardware startup. Today, Sarah Kauss has shifted the company's focus beyond profitability to broader impact, emphasizing S'well's role in helping eliminate plastic waste around the world. The brand has become synonymous with stylish, functional hydration while maintaining a commitment to sustainability.
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