Parachute Home
Parachute Home is a DTC luxury home goods brand founded by Ariel Kaye in 2012 after she noticed the frustration of buying quality bed linens in big box stores. Inspired by direct-to-consumer brands like Warby Parker and Everlane, Kaye launched a line of luxury sheets made in Europe with a California aesthetic. The company has expanded significantly from its original website to operate 26 physical stores across the U.S.
Ariel noticed how frustrating it was to buy bed linens in big box stores and wanted to create a DTC luxury sheets brand inspired by models like Warby Parker and Everlane.
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