Ooni
Ooni is a hardware brand that manufactures portable, wood-fired outdoor pizza ovens. Founded in 2012 by Kristian Tapaninaho after he struggled to achieve authentic Neapolitan-style pizza at home, the company raised $26,000 on Kickstarter for its first prototype. The business has grown to $250 million in value, accelerated by the home baking boom during COVID, and is now sold in 90 countries.
Kristian was experimenting with making pizza at home but couldn't get his home oven hot enough to produce an authentic, Neapolitan-style crust, so he decided to design a portable, wood-fired outdoor oven.
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