OMGPop / Draw Something
Dan Porter founded OMGPop as a gaming company focused on creating engaging mobile games. The company's breakthrough came with the development of Draw Something, originally called Draw My Thing—a simple drawing-based game that would become a cultural phenomenon.
The team created Draw Something as a mobile game designed with viral mechanics at its core. The core gameplay loop involved players drawing prompts and others guessing what they drew, creating natural sharing and engagement loops.
Draw Something achieved explosive organic viral growth. Within weeks of launch, the game reached 25 million daily active users with players creating 1 million drawings every 5 seconds. This extraordinary adoption rate caught the attention of major investors and acquirers.
Just 6 weeks after launching Draw Something, Zynga acquired the game for $200M—one of the fastest exits in mobile gaming history. The success demonstrated the power of creating games with inherent viral mechanics and strong product-market fit. Dan later went on to found Overtime, focused on building cult brands and creating culture-defining products.
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