Okami Pack
Okami Pack was an ultra-compact 72-hour disaster survival kit pitched as "if Apple were to build a survival kit." Tim Chard spent 10 months (August 2014–July 2015) developing the product and building a team, but the project never launched due to insufficient capital and lack of genuine passion for the industry. The venture ultimately cost Tim $59,660 in direct investment, living expenses, and opportunity costs.
Tim experienced an earthquake in Tokyo and found his office survival bag outdated and poorly made. He realized there was a gap in the market for a modern, compact 72-hour disaster survival kit designed with aesthetics and functionality for urban millennials.
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