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LUMO Labs

by Andy Lerlingvia Nathan Latka Podcast
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LUMO Labs is a two-year accelerator in Europe focused on early-stage VR, AR, and smart hardware startups, taking about 30% equity and providing 100,000 to 150,000 euros plus hands-on support. Its portfolio company Free (also called Fria) is building a wireless, full-body VR experience platform, and it is pursuing arcade and pop-up venue partnerships, with revenue described as present but not yet substantial.

Why It Worked
  • •Taking about 30% equity while offering hands-on operator involvement and network access aligns the accelerator's incentives with its early-stage portfolio companies.
  • •Using the founders' own earned money rather than an external fund let the accelerator move quickly, though it limited its capital base to roughly 600,000 euros.
  • •Stacking non-dilutive government grants on top of accelerator investment extended the runway for portfolio companies without additional equity dilution.
  • •Partnering with arcade halls and pop-up events gives a hardware-heavy VR product distribution without requiring consumers to buy expensive equipment at home.
How to Replicate
  • 1.Pick one narrow vertical, such as VR and AR, and build expertise there so you can offer founders specific, hands-on help.
  • 2.Combine your own capital with government or grant funding to stretch each investment and reduce dilution.
  • 3.Take meaningful equity in exchange for capital plus active involvement, and document the value of your network and time alongside the money.
  • 4.For hardware-dependent products, secure location partnerships like arcades or pop-up venues so customers can experience the product without owning the hardware.

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