Late July Snacks
Late July Snacks was launched in 2003 by Nicole Bernard Dawes to make organic snacks that tasted good, when most consumers barely knew what 'organic' meant. Sales limped along for years until a crisis-driven pivot into organic tortilla chips, and the company grew to over $100M in sales before a food giant acquisition. Nicole later launched a new brand in soda, a harder category.
Nicole wanted a snack made with natural, organic ingredients that still tasted good, combining the flavor of her father's kettle-cooked chips with her mother's health food store values.
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