I Voted Remain / RealityHunt
Toby Allen built two side projects—I Voted Remain (a Brexit-themed dropshipping t-shirt business) and RealityHunt (a Product Hunt clone for AR/VR)—to learn and test ideas. I Voted Remain generated only £70 profit from 10 t-shirt sales before shutting down due to high advertising costs and political sensitivities. RealityHunt cost €1,000-€2,000 but failed to gain traction due to poor execution and insufficient market maturity, though Toby believes the problem still exists today.
I Voted Remain was built to express political opposition to Brexit through merchandise. RealityHunt was built to create a Product Hunt equivalent for the AR/VR space to help users discover tools and apps in that emerging category.
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