Hustle and Grow
Hustle and Grow, founded by 26-year-old Sweeney David, runs a marketing list that promotes digital products, an e-commerce agency, and an info product called Online Course Academy. The company's main traction comes from a partnership with ClickBank University, where it sits as the upsell in the funnel and earns a percentage of sales. The founder projected close to a million dollars in revenue for the year, though this is a forecast rather than a reported figure, and the course has sold about 100 units at around $500.
Sweeney David wanted to work hands-on with companies and later built Online Course Academy, a roughly $500 course, partly because he had been inside four seven-figure digital businesses and wanted to teach others how to create digital products.
- •Positioning as the upsell inside ClickBank University's existing funnel gives Hustle and Grow access to an established buyer audience without building its own list from scratch.
- •Revenue tied to partner funnels is commission-based, so the business grows with the partner's sales volume rather than requiring a large upfront sales team.
- •Years of hands-on marketing and copywriting work inside other companies gave the founder credibility and relationships that translated into a partnership.
- •Selling a relatively high-ticket course to a niche of aspiring entrepreneurs, combined with a list and agency, creates multiple revenue streams that reinforce each other.
- 1.Identify a large existing platform or education funnel (such as ClickBank University) whose audience matches your product and pitch yourself as its upsell.
- 2.Structure the partnership on a percentage-of-sales basis so the platform has little risk and you are paid in line with results.
- 3.Build a digital product, such as a course, that teaches a skill your target buyers want, and price it in the few-hundred-dollar range.
- 4.Use the partner relationship to gain insider data and trends, then feed those insights back into your product and marketing.
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