Hero Cosmetics (Mighty Patch)
Hero Cosmetics (Mighty Patch) launched in 2017 as a single acne patch product on Amazon, inspired by similar patches founder Ju Rhyu discovered while living in Korea. Built by Ju Rhyu and co-founders Dwight and Andy Lee, the company grew from a niche offering to a cosmetics sensation, with teens and young adults across social media proudly wearing the patches. The viral popularity and word-of-mouth momentum led to a $630 million acquisition in 2022, establishing Hero as the number one selling acne treatment brand in the United States.
Ju Rhyu saw acne patches being used in Korea and recognized a niche opportunity to tailor the product for the U.S. market after experiencing their effectiveness firsthand.
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