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Harry's Inc.

by Andy Katz-Mayfield and Jeff RaiderLaunched 2011via How I Built This
Growthproduct led growth

Harry's Inc. was founded in 2011 by Andy Katz-Mayfield and Jeff Raider to disrupt the razor industry by offering direct-to-consumer sales at lower prices. One co-founder had prior D2C experience from Warby Parker, but the team faced significant challenges including factory partnerships in Germany and a failed merger. The company has since grown into a major player in shaving, expanding both online and into retail stores, and diversifying into other household products.

Why They Built It

Andy and Jeff were frustrated with the inconvenience and expense of buying razors, which were locked behind counters and overpriced. They wanted to create a direct-to-consumer razor company with a friendly brand to challenge the industry status quo.

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