Classy's Avantin
Eduardo Gonzalez started Instagram growth work on a $0 budget and built a portfolio of pages with over 5 million combined followers. He launched a social media consulting agency in August 2016 that sells follower growth campaigns and sponsored posts to brands like Movement Watches, Gary Vee, and Tai Lopez. He reported about $48,000 in 2016 revenue and was aiming to break $100,000 in 2017.
After growing large Instagram pages and running small promotions, clients began asking for larger campaigns, which pushed him to formalize the business. He said he realized he should 'get a little more serious about my business' when someone asked for a tax ID.
- •Owning a large network of Instagram pages gave him distribution that clients were paying to access, turning audience ownership into a sellable service.
- •Starting with a single early client on Tumblr and staying with them as they grew let him build a relationship that compounded into bigger, repeat engagements.
- •Delivering measurable results, such as tracked affiliate sales and per-campaign follower analytics, gave clients proof of return that justified continued spending.
- •Clients escalated from small promotions to five-figure campaigns, which suggests that trust built through early results drove word-of-mouth expansion.
- 1.Build your own audience assets on a platform first, such as a set of niche pages, so you have distribution to offer clients.
- 2.Start with a small, measurable service, such as a fixed-price follower growth goal, and deliver analytics showing where the followers came from.
- 3.Use affiliate or coupon-code tracking with early clients so you can prove direct return on their spend.
- 4.Match promoted content to pages whose audience demographics fit the client's target market instead of buying off-topic pages.
- 5.Formalize the business (tax ID, invoicing, bookkeeping) once paying clients start asking for larger campaigns.
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