Bryn.ai
Bryn.ai is a free smartphone app that acts as an AI business advisor, answering business questions by voice or touch and linking users to a library of over 1,000 training videos. It reached 21,000 downloads in its first six months and about 4,500 weekly active users at the time of the March 2017 interview. Dale Beaumont said it was self-funded by his existing company, Business Blueprint, and that corporate partners were being pursued for in-app ad and content partnerships; no revenue figures for Bryn.ai were given.
Dale wanted to provide business education and support at near-infinite scale, since there are about 500 million small business owners and less than 1% of people have a business coach or advisor. He built an AI-powered business advisor app so everyone could have one.
- •Targeting the gap where less than 1% of small business owners have an advisor turns a scarce, expensive service into a mass-market product, which gives the app a large addressable audience.
- •Pairing AI answers with a video library gives users an immediate answer plus a path to deeper training, which makes the product useful beyond a one-time download.
- •Self-funding from an established company with a large audience let the product grow without outside pressure to monetize early.
- •Free access lets the product build a user base of thousands of weekly users, which creates the audience that corporate partners such as banks and insurers want to reach.
- 1.Identify a population that is underserved by expensive human expertise, such as small business owners without advisors, and quantify the gap before building.
- 2.Launch a free app that answers specific questions instantly and tie each answer to a deeper piece of content you already own.
- 3.Track engagement by cohort, such as the number of sessions per user, to find out who keeps returning and why.
- 4.Once you have a steady base of weekly active users, offer corporate partners in-app ad placements and co-created content aimed at the same audience.
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