Borrowell
Borrowell is a Canadian online marketplace lender connecting borrowers with lenders through a proprietary platform. Founded about a year before this interview (circa 2015), the company raised $5.4 million in seed funding and was approaching a significant Series A round. Their growth strategy centers on an innovative product-led approach using a rate-checker widget as their primary customer acquisition tool, exemplifying the "engineering is marketing" principle.
To provide Canadians with an online alternative to the big five banks for personal loans, addressing the lack of FinTech options in Canada compared to the US market.
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