Boom Social
Kim Garst returned to the Top podcast a little over a year after her first appearance. At her earlier appearance, her $47-per-month membership site was bringing in about $23k per month. She treated the continuity program as the core of her income because it gave her a predictable chunk of revenue at the start of every month without launching a new product.
Boom Social's funnel starts with a free offer, a Facebook Live quick start checklist that asks only for a first name, last name, and email. Landing pages convert between 46% and 64% of visitors. Prospects who opt in are then offered a $9 mini course, which about 11.2% of them buy. Roughly 30% of those buyers take the $1 trial for the Inner Circle, and the rest are reached through a three-stage autoresponder series. Garst said the best-converting page works because its content is strongest.
Facebook ads drive most of the traffic. Garst said she only went all in on Facebook ads about 18 months before the interview. About 18% of her traffic is organic, and the remaining 82% comes from paid Facebook ads. Her list grew to about 187,000 subscribers, which she attributed largely to those ads.
The continuity model delivered. The program reached $56,494 per month from about 1,200 paying members at $47 each. Members stayed about 5.4 months on average, which implies roughly 20% monthly churn. Against an average customer value of about $263 and a customer acquisition cost of about $67, Garst described the return as about 392%.
Email performance was less strong. Open rates had fallen to 15-17% from 18-20% as the list grew, and Garst said her team was meeting to figure out how to raise them.
By the time of the interview, Garst expected Boom Social's total 2016 revenue to exceed $2 million. The continuity program was one income stream alongside a Facebook ads course, a planned Facebook Live course, and her speaking work.
- •Recurring membership revenue at $47 per month, with a 5.4-month average stay, produces predictable income that compounds as the member base grows.
- •A free, high-value opening offer followed by low-cost paid steps lets buyers commit gradually, so the funnel converts a meaningful share of a large audience.
- •Paid Facebook ads supply most of the traffic, and a customer acquisition cost of about $67 against roughly $263 in lifetime value keeps the economics profitable.
- •Garst's focus on content quality and retention appears to drive both landing page conversion and member retention, reinforcing the product's value at each step.
- 1.Build a free, genuinely useful offer, such as a checklist or mini training, that requires only an email to access.
- 2.Add a $9-level mini course as the first paid step, and send a three-stage autoresponder series to people who don't buy immediately.
- 3.Offer a low-cost trial (e.g., $1 for 30 days) that rolls into a monthly subscription, and track conversion at each stage.
- 4.Run paid Facebook ads to the landing page, and track customer acquisition cost against average member lifetime value before scaling spend.
- 5.Measure average member retention and churn monthly, and invest in content that keeps members past the trial period.
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