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Own Pain Startups

1659 companies built from own pain. Founded to solve a problem the founder personally experienced.

1659
Companies
$364k
Avg MRR
$25.0M
Top MRR
481
With MRR Data

How They Grew

word of mouth426 (26%)
content marketing235 (14%)
enterprise direct sales147 (9%)
product led growth135 (8%)
partnerships130 (8%)
seo71 (4%)
cold email66 (4%)
product hunt launch58 (3%)

Pricing Models

subscription808 (49%)
freemium134 (8%)
one-time119 (7%)
usage-based80 (5%)
free38 (2%)
commission6 (0%)
commission-based2 (0%)
revenue-share1 (0%)
mixed1 (0%)
income-share-agreement1 (0%)
hybrid1 (0%)
consumption-based1 (0%)

Companies (1659)

Reworkingby Mike Beck

Reworking is a B2B one-way video interview platform for employers, founded by Mike Beck who previously worked in financial trading and complex software sales. The company pivoted from Reliving, an earlier B2C product focused on preserving life stories, after the pandemic forced a strategic shift toward the recruitment and hiring space.

SaaSothervia Nathan Latka Podcast
InGoby Michael Barnett

InGo is a community growth platform founded by Michael Barnett that helps communities connect current and potential members. The startup is built on the insight that word-of-mouth referrals from friends and family are the most trusted form of communication, with 92% of consumers preferring them over other channels.

SaaSword-of-mouthvia Nathan Latka Podcast
Law Pockets

Law Pockets is a tool designed to empower Atlanta residents with legal knowledge and resources to address racial injustice. The podcast episode discusses how the platform aims to solve systemic legal disparities by making legal information more accessible to underserved communities.

Toolothervia Nathan Latka Podcast
REVAstaff.com

REVAstaff.com is a staffing platform founded in 2018 by a Filipino entrepreneur with a background in construction and outsourcing. After experiencing three business failures in his 20s, the founder launched REVAstaff.com and reports that 'everything just fell into place.'

SaaSothervia Nathan Latka Podcast
Legit Check By Chby Ch Daniel

Ch Daniel (23) and his brother David (17) built Legit Check By Ch, an authentication service for luxury items that has accumulated 6,000,000 all-time users. The company generates $200,000 annually through a simple business model leveraging e-commerce order notes, demonstrating strong product-market fit in the authentication space.

SaaSproduct-led-growthothervia Nathan Latka Podcast
Grainby Mike Adams

Grain is a SaaS tool that helps remote teams record, transcribe, annotate, and share key moments from virtual meetings. Founded by Mike Adams, a serial founder with previous exits including Degreed and MissionU (acquired by WeWork), Grain addresses the challenge of capturing and leveraging knowledge from distributed team conversations.

SaaSothervia Nathan Latka Podcast
Jimmy Leads / MEGALEADS.COMby Jimmy Alamia

Jimmy Alamia is an experienced digital marketer with 20+ years in internet marketing who created MEGALEADS.COM to help businesses grow. He has worked with hundreds of clients and both SMB and enterprise companies including NASDAQ, Citibank, and Bank of New York, applying a proven methodology focused on goal-setting, strategy, asset creation, and measurement.

Agencyenterprise-direct-salesvia Nathan Latka Podcast
Unknown - Not specified in source

A founder is building a SaaS product to democratize user testing while helping solo founders and teams grow through UX playbooks, tutorials, and 1-on-1 coaching. The business model combines service-based revenue (coaching) with an emerging SaaS product, though no specific traction metrics are provided.

SaaSothervia Nathan Latka Podcast
Acadiumby Moe

Moe founded Acadium after successfully building and selling a landscaping business and growing a residential design and build company to become one of the largest in North America. The platform aims to enable economic mobility for anyone with an internet connection.

SaaSothervia Nathan Latka Podcast
Onboard.io

Onboard.io is a B2B SaaS platform designed to streamline customer onboarding processes. Founded by a serial entrepreneur who previously founded, built, and sold Ambassador, the company focuses on helping businesses improve their customer onboarding experience.

SaaSothervia Nathan Latka Podcast
Alaric Ong Facebook Marketing Communityby Alaric Ong

Alaric Ong is a serial entrepreneur who has built five businesses, three of which generated six figures with zero capital and one that reached seven figures in 16 months. He currently runs the largest Facebook Marketing Community in Singapore with over 1,400+ paid students, and has gained media recognition by interviewing high-profile entrepreneurs on Fox, MarketWatch, and Digital Journal.

Othercommunitysubscriptionvia Nathan Latka Podcast
Granulateby Asaf

Granulate was co-founded by Asaf, a Talpiot program alumnus and former commander in the IDF's elite 8200 intelligence unit with experience leading 30+ researchers and engineers. The company aims to democratize performance optimization and eliminate performance loss through their SaaS platform.

SaaSothervia Nathan Latka Podcast
OSS Venturesby Not specified

OSS Ventures is a French SaaS startup founded by a former OECD economist to help industrial manufacturers digitalize their production sites. The founder brought experience from economics and previous startup ventures in Brazil to build solutions for the manufacturing sector.

SaaSothervia Nathan Latka Podcast
Attivo Groupby Len Reo

Attivo Group is an agency founded by Len Reo that specializes in ERP implementations and business process automation for manufacturing and distribution companies. The firm focuses on SAP Business One expertise and cloud hosting solutions as a national operation.

Agencyothervia Nathan Latka Podcast
Roktby Bruce Buchanan

Rokt is an e-commerce SaaS platform founded in 2012 by Bruce Buchanan that uses real-time data and decisioning to optimize checkout experiences for each customer. The company helps e-commerce partners achieve up to 2x profitability while building customer loyalty and engagement. Bruce's insight came from his decade leading Jetstar Airlines, where he learned the power of personalized customer journeys.

SaaSenterprise-direct-salesvia Nathan Latka Podcast
WP-OK.it

WP-OK.it is a WordPress services agency founded by an Italy-based entrepreneur operating from The Netherlands. The company helps small businesses manage and maintain their WordPress sites.

Agencyothervia Nathan Latka Podcast
Eparéby Eugene Khayman

Eparé is an e-commerce brand founded in 2012 by Eugene Khayman centered around cooking and entertaining products. The brand grew significantly on the Amazon platform, leading Eugene to become a founding member and COO of Million Dollar Sellers (MDS), an elite community of 400+ entrepreneurs generating over $4 billion annually on Amazon. Eugene continues to grow Eparé and other e-commerce brands while leading MDS.

Otherword-of-mouthvia Nathan Latka Podcast
Castocityby Tony

Castocity is a podcast monetization platform founded by Tony, an experienced growth strategist who has worked with 10,000+ small businesses and Fortune 500 companies including ADP, Ford, and AutoNation. The product aims to help podcast hosts and guests generate revenue by applying enterprise-level growth strategies to the podcasting space.

SaaSothervia Nathan Latka Podcast
FormPiper

FormPiper is a SaaS business built by a 20-year veteran in pet retail who identified problems in the retail space and built solutions. The founder brings deep domain expertise from operating 4 retail pet locations and founding complementary businesses in marketing and financing.

SaaSothervia Nathan Latka Podcast
Ariel Helwani Independent Media Operationby Ariel Helwani

Ariel Helwani transitioned from being an ESPN employee to building an independent media business focused on MMA journalism. He leverages multiple content platforms including YouTube, Substack, and merchandise (BreakingT) to drive revenue and audience growth. His strategy emphasizes niche expertise, audience building through controversy, and diversified monetization channels.

Contentcontent-marketingfreemiumvia My First Million
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