How do SaaS startups use viral to grow?

Based on 22 case studies, SaaS startups using viral have an average MRR of $112k (from 6 companies with revenue data). The most common pricing model is subscription (9 companies).

What is the average revenue for SaaS companies using viral?

Among 6 SaaS companies with reported MRR data, the average is $112k/month and the highest is $500k/month. 33% have reached $50k+/month.

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Viral for SaaS Startups

How 22 saas companies used viral to get traction. Real revenue data, growth timelines, and replicable strategies.

Case Studies

$112k

Avg MRR (n=6)

$500k

Highest MRR

33%

$50k+ Hit Rate

Pricing Models

How They Got First Customers

viral network effect through 'Made with Carrd' links embedded on free sites1

viral - self-referral through address book imports from Hotmail and Yahoo1

direct outreach and manual fulfillment1

Waitlist - companies contacted them requesting to move events online during COVID-19 in February 20201

Viral loop strategy with 'Made in Flodesk' footer that turned customer emails into distribution channels; got first 500 customers in days1

Viral launch video1

Twitter viral tweet - Peter posted a photo of himself building the landing page with tweet 'POV building an immigration as a service startup' which went viral1

TikTok viral content1

SaaS Companies Using Viral

VidHugby Zemir Khan

VidHug is a one-time payment B2C platform that lets users create and share group video compilations for special occasions. After years of slow growth as a side project ($600-$1,000/month from 2018-2020), the COVID-19 pandemic triggered exponential viral growth as people couldn't celebrate in person. Revenue went from $1,000/month in February 2020 to six figures in April 2020, with daily active users growing from 250 to 80,000. The company was acquired by Punchbowl Networks in 2021 for an undisclosed amount.

SaaSviralone-timevia Startups For the Rest of Us

Salesbricksby Jonathan Festejo

Salesbricks, founded by Jonathan Festejo (former RevOps lead at multiple unicorns), raised $250K in friends-and-family funding before building any product. After spending two years unsuccessfully targeting enterprise buyers with 3-month sales cycles, Jonathan pivoted down-market to founders doing $500K-$2M ARR, cutting sales cycles from 3 months to 5 days. Today the company serves 100+ customers at $1M ARR, with viral growth driven by a "Powered By" button embedded in contracts.

SaaSviralsubscriptionvia The SaaS Podcast

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Viral in Other Categories

Other (21)Content (13)

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