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Other for SaaS Startups

How 522 saas companies used other to get traction. Real revenue data, growth timelines, and replicable strategies.

522
Case Studies
$108k
Avg MRR (n=30)
$1.0M
Highest MRR
43%
$50k+ Hit Rate

How They Got First Customers

wife's dental practice (friends and family testing)1
public pitches and talks, accelerator exposure1
Twitter outreach - founder reached out on Twitter asking if anyone was interested in starting a SWaS business around Drip platform1
Direct sales to TGS (a grocery delivery startup in Egypt)1
Direct engagement - Curtis began by disputing a single review for his first client through a chance encounter1
Business to Professor model - partnering with professors to get classes to use the tool1
A pub crawl (founding story)1

SaaS Companies Using Other

They Track

They Track is a SaaS platform that monitors and manages cloud spending for enterprises, currently tracking $15M in cloud spend across their customer base. The company has achieved $17k MRR ($204k ARR) and is actively planning their scaling strategy.

SaaSothersubscriptionvia Nathan Latka Podcast
$17k/mo
Found Tech

Found Tech is a SaaS startup that grew from $0 to $180,000 ARR in under 12 months. The founder found their co-founder on Upwork and built the product with this distributed team, demonstrating rapid growth and successful founder collaboration despite remote hiring.

SaaSothervia Nathan Latka Podcast
$15k/mo
MessageDesk

MessageDesk is a SaaS platform that reached $15k MRR as of the podcast recording date. The company was targeting a $2M seed round in early 2022, indicating significant growth trajectory and investor interest.

SaaSothersubscriptionvia Nathan Latka Podcast
$15k/mo
Hirize

Hirize is a SaaS product that achieved $14k MRR within 60 days of launch. Limited details are available from the provided source title, which appears to be from a podcast episode discussing their rapid growth trajectory.

SaaSothervia Nathan Latka Podcast
$14k/mo
Her Devs

Her Devs is an employee care SaaS platform operating out of bomb shelters in Ukraine during wartime. The company has achieved $150k ARR ($12.5k MRR) by focusing on supporting development teams with employee wellness and care services despite extraordinary operational challenges.

SaaSothersubscriptionvia Nathan Latka Podcast
$13k/mo
Airtory

Airtory is an ad creation and management tool that has achieved profitability. The company reported $120k in monthly revenue, indicating strong product-market fit and successful customer acquisition.

SaaSothersubscriptionvia Nathan Latka Podcast
$10k/mo
Bannerbearby Jon

Bannerbear is a SaaS product founded by Jon (yongfook) that reached $10K MRR, a milestone he shared in a viral broetry post. He is now growing the company toward a $1M ARR target.

SaaSothervia Indie Hackers Podcast
$10k/mo
Camera Analytics (unnamed specific product)

A camera analytics SaaS startup has reached $6k MRR and raised $1.5M in funding at a $4M valuation. The company provides analytics solutions for camera-based data, though specific details about their product, market, and growth channels are not disclosed in the title alone.

SaaSothervia Nathan Latka Podcast
$6k/mo
Breaks

Breaks is a bug reporting tool that has achieved $4,800 MRR with 600 customers. The company recently raised $1.5M in funding at a $6M valuation, indicating strong investor confidence and market traction.

SaaSothersubscriptionvia Nathan Latka Podcast
$5k/mo
Unknown - Not provided in source text

A carbon emissions tracking SaaS built with a $20k investment and completed in just 5 weeks. The founder now has 10 paying customers each paying $400/month, generating $4,800 MRR ($57,600 ARR).

SaaSothersubscriptionvia Nathan Latka Podcast
$4k/mo
Kevyby Don Pottinger

Don Pottinger joined Kevy as a developer in 2014, rapidly advancing to CTO within 6 months. After the CEO departed and the company had $0 MRR, he acquired the company for $1 and ran it as a lifestyle business before eventually selling it for a significant sum.

SaaSothervia Startups For the Rest of Us
0
101 Studiosby Matt "GundayMonday" Sever

101 Studios was an edutainment startup that created video games to teach medical students, with their flagship game Antibody being a Pokemon-style game where players fought germs and bacteria. Despite professors liking the concept, they wanted highly customized solutions for their specific classes, making the business model unscalable. The startup failed to achieve product-market fit and pivoted to League of Fighters after 6 months.

SaaSothersubscriptionvia Failory
Bigfoot Capitalby Brian Parks

Bigfoot Capital, founded by Brian Parks in 2017, provides non-dilutive debt financing to B2B SaaS companies with $1M-$10M ARR. Parks drew on his experience as an investment banker and startup founder to identify a market gap in funding options. The firm has funded approximately 35 companies and recently raised $30 million for its own growth.

SaaSotherothervia The SaaS Podcast
CN (CIEN)by Rob Schall

Rob Schall is a serial SaaS entrepreneur who sold his first real estate website company for $80M and his second vacation rental platform for $15M. He's now building CN, an AI-powered sales productivity platform that measures lead quality, seller attributes, and macro factors to help sales teams scale more effectively. The company has raised just over $2M and is targeting the trillion-dollar opportunity of AI applied to CRM systems.

SaaSothervia The SaaS Podcast
Bright Edgeby Jim Yu

Bright Edge is a $100 million revenue SaaS company in the search and AI space, bootstrapped by founder Jim Yu over 18 years. The company has scaled to approximately 500 employees across multiple segments (mid-market, enterprise, international, and channel) by implementing disciplined operating cadences focused on balancing operational execution with strategic innovation and product development.

SaaSothervia Nathan Latka Podcast
Summizeby Tom Dunlop

Summize is a contract lifecycle management (CLM) platform co-founded by Tom Dunlop that helps companies create, review, and manage contracts. The source material is minimal, providing only basic company information from a podcast appearance.

SaaSothervia The SaaS Podcast
N.Richby Markus Stahlberg

N.Rich is an ABM (account-based marketing) platform founded by Markus Stahlberg that helps B2B companies target and win high-value customers more efficiently. The company was featured in the SaaS Club podcast, though specific traction metrics and growth details are not provided in this source material.

SaaSothervia The SaaS Podcast
Konnect Insightsby Sameer Narkar

Konnect Insights is an omnichannel customer experience management platform founded by Sameer Narkar that enables enterprise brands to monitor and manage customer interactions across social media, email, calls, and chat from a unified interface. The company operates as a SaaS solution targeting enterprise customers seeking centralized customer interaction management.

SaaSothervia The SaaS Podcast
Pocusby Alexa Grabell

Pocus is an AI-powered sales prospecting platform co-founded by Alexa Grabell. The platform helps sales teams generate pipeline more efficiently by leveraging artificial intelligence for prospect identification and outreach.

SaaSothervia The SaaS Podcast
Huntressby Kyle Hanslovan

Huntress is a cybersecurity platform founded by Kyle Hanslovan that helps businesses protect themselves against hackers and cyber threats. The source material is limited to a podcast episode announcement with minimal traction details provided.

SaaSothervia The SaaS Podcast
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