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Other for Hardware Startups

How 29 hardware companies used other to get traction. Real revenue data, growth timelines, and replicable strategies.

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Chance encounter with United Therapeutics founder Martine Rothblatt1

Hardware Companies Using Other

Mask Manufacturing Businessby Lloyd Armbrust

Lloyd Armbrust, a newspaper operations and advertising veteran, pivoted to launching a surgical mask manufacturing business in early 2020 during the COVID-19 pandemic when supply chain disruptions created a critical shortage. The venture was born out of recognizing a significant market gap as most masks were manufactured in Asia and became unavailable as supply chains broke down.

Hardwareothervia How I Built This
Planetby Will Marshall, Robbie Schingler

Planet is a hardware company founded by Will Marshall and Robbie Schingler. Without access to the full podcast episode content, specific details about their traction, business model, and growth channels cannot be extracted.

Hardwareothervia How I Built This
Springfree Trampolineby Keith Alexander, Steve Holmes

Springfree Trampoline is a hardware company founded by Keith Alexander and Steve Holmes. The provided source is only a podcast episode title from 2019 with no substantive content about the company's traction, revenue, or business strategy.

Hardwareothervia How I Built This
Chisosby Will Roman

Chisos is a hardware/physical product company founded by veteran entrepreneur Will Roman that manufactures and sells designer cowboy boots. Roman made the strategic decision to leave his crypto exchange business at the end of the previous year to focus on this product-based venture, leveraging his diverse experience across eCommerce, physical products, and software.

Hardwareothervia Tropical MBA
Armbrust Americanby Lloyd Armbrust

Armbrust American is a US-based surgical mask and PPE manufacturer founded by Lloyd Armbrust in May 2020, reaching $10 million in revenue within six months during the COVID-19 pandemic. Lloyd raised $5 million in a weekend to build a vertically integrated manufacturing operation from polypropylene pellets to finished masks, achieving peak production of 1 million masks per day with a unit cost of 5 cents. The company pioneered a royalty-based investor structure and direct-to-consumer sales model that cuts out traditional middlemen in manufacturing distribution.

Hardwareotherone-timevia Nathan Latka Podcast
Coverby Brett Adcock

Cover is a weapons detection hardware startup founded by Brett Adcock that uses NASA-licensed high-frequency radar imaging technology to detect hidden guns, knives, and bombs through clothing and bags at distances up to 50 meters. The startup has about 12 people and licensed all intellectual property from NASA's Jet Propulsion Lab, with the first system expected to be operational within 30 days of the interview. While the founder is framing schools as the initial use case due to personal motivation, he acknowledges the larger commercial opportunity lies in stadiums, hospitals, airports, and other high-security venues.

Hardwareothervia My First Million
Orangewood Robotics

Orangewood Robotics is a hardware startup that trains general-purpose robotic arms to perform high-value industrial tasks like powder coating, painting, welding, and pick-and-pack operations. The company leverages affordable, programmable robotic arms (similar to how the iPhone became a platform) and writes specialized software to teach them different manufacturing processes. They rent their services to industrial clients for around $500/day, offering reliability and consistency that beats manual labor.

Hardwareotherusage-basedvia My First Million
Greenbellyby Chris Cage

Greenbelly is a hardware company manufacturing high-quality meal bars for hikers, founded by Chris Cage. The company has been operating for over 5 years and has reached the 'middle game' stage of entrepreneurship. Chris has implemented repeatable processes for client acquisition and is managing the challenges of scaling beyond the initial 1,000-day bootstrap phase.

Hardwareothervia Tropical MBA
Keg Smithsby Dylan Smith

Keg Smiths manufactures and sells mini beer kegs. Co-founder Dylan Smith has experienced multiple cease and desist letters during his entrepreneurial journey, including one that led to his products being removed from Amazon. He ultimately succeeded in getting his products restored on the platform.

Hardwareothervia Tropical MBA
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