Community for Agency Startups
How 3 agency companies used community to get traction. Real revenue data, growth timelines, and replicable strategies.
Pricing Models
How They Got First Customers
Agency Companies Using Community
Johnson Emanuel, a Lagos-based marketing consultant, grew Client Attraction from about $32,000 in its first year (2013) to roughly $231,000 in 2015. Clients pay $5,000 to $20,000 per month on six-month minimum retainers, and by 2016 he had reached about $800,000 in revenue after shifting to fewer, ideal clients and heavier paid media.
Aaron Francis founded Try Hard Studios after being laid off, leveraging his large online community built through authentic public sharing and storytelling. He transitioned from employment to entrepreneurship by combining his video production skills with genuine community engagement, ultimately converting his audience into customers.
FullFunnel.io is a B2B marketing consultancy founded by Andrey Zinkovic that generated €250k in revenue in 2020 through 27 consulting projects and coaching 51 startups from European accelerators. The founder is simultaneously bootstrapping a SaaS product called ROI Plan to help B2B companies manage marketing plans, which has 3 paying customers paying lifetime deals ranging from €150-€200. The agency revenue funds the SaaS development with a team of 2 full-time founders and 4 part-time developers in Poland, with a goal to reach €100k ARR for ROI Plan by the end of the year.