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Matching Case Studiesnewest first
Will Robots Take My Job
by Mubashar IqbalWill Robots Take My Job is a free web tool that analyzes job titles against a 2013 Oxford research report to predict automation risk. Built by Mubashar Iqbal and Tim Matar over 2 months and launched on Product Hunt, the site achieved 6 million page views in less than 3 weeks, demonstrating how a well-executed launch on Product Hunt can drive viral press coverage across major outlets like MSN and AOL.
First customers: Product Hunt launch
ABBY
by Andy GoldschmidtABBY was a documentation and evaluation service for A/B tests built by Andy Goldschmidt after seeing the need for better test documentation at Jimdo. Despite getting 100 sign-ups from a Product Hunt launch that brought 20k visitors, the product failed because users didn't understand its value and it required too much user education in a competitive market dominated by Google Analytics and Optimizely.
First customers: Posted to social platforms (Twitter, Hacker News, relevant subreddits) and used Google AdWords free credits