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Matching Case Studiesnewest first
Bohemian Guitars
by Adam LeeBohemian Guitars manufactures functional electric guitars from reclaimed and recycled materials, selling at $250 retail (33% below market average) with a $55 production cost. Founded in 2012 by Adam Lee and his brother, the company grew from $16,000 first-year revenue to over $1 million in 2015 with 5,000+ units shipped, leveraging crowdfunding campaigns on Kickstarter and Indiegogo to validate products and raise capital. The company now has 100+ SKUs, operates in 50 countries with rockstars like Hozier using their guitars, and generates $5,000/month from a string subscription service.
First customers: Kickstarter campaign in January 2013
Hold Your Hunches
by Aaron Bickley and Jenny GreerHold Your Hunches is a patented line of fashion leggings with integrated compression and shapewear, created by mothers Aaron Bickley and Jenny Greer. After building to $300K in two years through direct-to-consumer online sales, they appeared on Shark Tank Season 5 and became the first company to score a deal with both Lori and Barbara, resulting in a massive spike. They grew to $1.5M in revenue in 2014, with 90% still from direct online sales and 15% from their new Amazon store launched in April 2014.
First customers: Direct-to-consumer online sales starting in 2011